Content Marketer

About Finhabits

Finhabits is a leading financial technology company committed to empowering individuals to achieve their financial goals through innovative solutions. Our mission is to make financial well-being accessible to everyone, leveraging technology innovation and data-driven insights. Join us in shaping a brighter financial future for immigrants in the US. At Finhabits, every role directly impacts lives, transforming how immigrants engage with personal finance, healthcare, and other significant financial decisions. With substantial growth achieved and ambitious plans ahead, we're seeking exceptional talent to drive our mission forward.

Overview

We are seeking a strategic and creative Content Marketing Manager to lead our content marketing efforts and drive engagement with our target audience. In this role, you will develop and communicate a clear editorial and storytelling vision aligned with Finhabits' overall marketing and business goals. You will play a crucial role in shaping our brand narrative, crafting content that educates, inspires, and empowers our audience to take control of their financial futures. Since our audience is bilingual, our ideal candidate will ideally be bilingual in English and Spanish and understand the Hispanic market.

Responsibilities

Editorial Strategy and Planning:Develop and communicate a clear editorial and storytelling vision aligned with Finhabits' overall marketing and business goals. This vision should resonate with our target audience, first-generation immigrants looking to build wealth in the U.S. Collaborate with key stakeholders to define content themes, priority narratives, and messaging.Establish an editorial structure to integrate and align content across the organization.Create an editorial calendar to guide content creation and distribution across channels (in-app, blogs, social media, email, etc.).Establish editorial guidelines, style standards, and quality control processes.Lead the Finhabits social media channel strategy, editorial, and content plans.Create financial education subscriber-only content.

Content Strategy and Creation:Develop and implement a content strategy considering channel selection, editorial governance, and metrics aligned with overall business objectives.Lead content capabilities in creating compelling, high-quality content that reflects Finhabits' mission and resonates with the target audience.Implement models and processes for sourcing information/insights and analyzing data to validate proposed content topics and themes.Define content plans based on market trends, audience insights, and competitive analysis.Stay informed about industry trends, emerging technologies, and content marketing innovations.Ensure content adheres to brand guidelines, SEO best practices, legal, and industry standards.

Integrated Marketing:Work with the performance marketing team to develop messaging for marketing campaigns. Optimize campaign performance by analyzing data and adjusting tactics as needed.Coordinate efforts across various channels, such as email, social media, content marketing, events, and paid advertising to make sure that the Finhabits editorial guidelines are being followed.

Team Management:Provide leadership to the content team which currently includes a marketing manager, social media manager, video editor and content creatorFoster a collaborative and innovative work environment that supports Finhabits' values.Provide ongoing feedback and professional development opportunities.

Qualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field.Proven experience in content marketing, editorial strategy, or a related role and ideally has managed a content team.Strong strategic thinking and analytical skills.Excellent communication and collaboration skills. Bilingual required and knowledge of the Hispanic market strongly preferred. Ability to thrive in a fast-paced environment and manage multiple responsibilities effectively.Passion for financial empowerment and making a positive impact on immigrant communities.Be based in the New York City area and willing to work in-person mostly. Exceptional remote candidates outside of the NY area will also be considered.