Director, Advertising Technology Strategy

At FordDirect, our emphasis on diversity is much more than words. We encourage you to be yourself. We open our minds and doors to all walks of life, respecting and celebrating the uniqueness within each of us. We value the voice and contributions of all team members.

THE DIVERSITY OF OUR TEAM DRIVES US, INSPIRES US, AND MAKES US PROUD TO CALL FORDDIRECT HOME.

FordDirect is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please email FDHR@forddirect.com.

Job Summary The Director, Advertising Tech Strategy will be the expert in advertising technology and audience development. The Director is responsible for staying current on the latest advertising technologies, identifying opportunities and developing them into key differentiating offerings.

Additionally, the Director will ensure a consistent approach company-wide, utilizing best practices related to the advertising technology stack. This role will drive the company’s audience intelligence capability by identifying and interpreting consumer digital data, enhancing FordDirect’s advertising and media practices.

The ideal candidate is forward-thinking and has successfully led media-based data solutions, understands audience behavior, and how to evaluate/test new technology with a view for production scalability.

This position is a hybrid role which requires the employee to work in the office every Tuesday, Wednesday, and Thursday.

Essential FunctionsLead the direction and development of advertising technology and digital audience strategies.Ensure consistency in the approach, governance and process across business units, agencies, and partners for advertising technology and audience data.Work with internal teams, OEM, and leadership to identify business opportunities through use of unique technologies in planning and executing audience strategies and digital media.Collaborate with stakeholders to provide guidance on best key performance indicators and source of truth for reporting solutions. Evaluate and leverage proprietary 1st, 2nd and 3rd party data and tools for audience strategy and planning.Develop audience data partnerships and sourcing strategies to give customers an advantage in the marketplace.Manage Audience Intelligence strategies and delivery, acting as the strategic point of contact for internal and external partners.Oversee audience attribute composition and implement taxonomies and best practices.Act as a key point of escalation for audience and data-related issues and collaborate with internal and external teams to drive resolution in a timely manner.Create and facilitate internal and external training curriculum related to audience strategies and advertising technologies. Manage and prioritize multiple tasks, build project plans, keep to milestones within plans, coordinate team members and groups outside of analytics including technology, product owners, etc.Stay current on technological landscape and emerging methodologies, making technology and partnership recommendations.Evaluate existing processes, identify opportunities, and implement improvements to increase team/department efficiency.Coach team members for career progression and skill development as needed (i.e. set goals, provide performance feedback and conduct performance reviews).

% Travel Required (Approximate): Minimal

Qualifications At FordDirect, we believe in diversity as a strength. You're encouraged to apply even if your experience or background doesn't precisely match the job description. Candidates who do not meet all listed qualifications may be considered based on the combination of relevant work experience and depth of expertise in job-related skills.

Experience Developing and leading integrated advertising strategies, audience intelligence practices, and campaigns (10+ years).Strategic application and integration of advertising tools such as DMPs, DSPs, and other campaign tools.Proficiency in third-party platforms (Google Marketing Platform, Facebook, Adobe Audience/Experience Manager, LiveRamp).Strong technical skills and a firm understanding of measuring media KPIs.Planning, executing, and measuring campaigns across multiple business units - including retail-marketing partners.Strong digital experience across search, social, programmatic, and content marketing.Utilization of third-party media serving platforms and data management platforms.Experience managing 1-5 direct reports.Automotive experience is highly preferred.

Skills, Knowledge, and AbilitiesProactively problem-solve and multitask while maintaining composure and attention to detail.Follow-through mindset to uphold a ‘close the loop’ culture. A positive approach to serving customers and providing exceptional customer service.Ability to demonstrate good judgment, high ethics and project a professional image. Ability to work independently and as a collaborative team member with a positive ‘can do’ attitude.The drive to identify and seize opportunities for continuous improvement as business needs change.Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.Exceptional interpersonal and business communication skills (written, verbal, listening). Solid people management skills and the ability to create a motivational environment for team members.Knowledge of HR-related principles such as goal setting, discrete communication, and performance management and feedback.

EducationBachelor’s degree in Marketing, Technology, or equivalent combination of education and work experience

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