Brand Ambassador

ABOUT FORT POINTFort Point is San Francisco's independent hometown brewery. Inspired by the idea that the simple things in life can be a whole let better, we make beers and ciders that hit the elusive sweet spot between “interesting” and “easy to love.” Since 2014, we've quickly grown to become a major player in California craft beer, loved for our distinctive can design, drinkable styles, and a dedication to quality.

POSITION SUMMARYThe Brand Ambassador drives Fort Point’s strategic objective of gaining business among Bay Area “Tastemaker” accounts (bars, restaurants, and retailers with exceptional brand value) through relationship building, engagement, and education.

This individual will cultivate Fort Point’s community among stakeholders (bartenders, managers, buyers) at Bay Area bars, restaurants, and independent retailers, providing support through training, education, and events/activations. The right candidate has strong brand intuition, an entrepreneurial spirit, a mastery of the soft sell, exceptional organization, and the ability to think both strategically and creatively. This role reports directly to the Marketing Director.

PRIMARY DUTIES/RESPONSIBILITIES

Community Building & Brand RepresentationCultivates relationships with the Bay Area hospitality community through trade events, happy hours, brewery tours, and other activities coordinated by the Brand Ambassador.Conducts staff training to ensure Fort Point is properly represented in accounts.Stewards the Fort Point brand, upholding its values, promoting its products, and representing Fort Point at industry events.

Sales: Tastemaker Account SegmentManages the complete sales cycle for Tastemaker accounts (influential bars, restaurants, and retailers) in the Bay Area, employing a "soft sales" approach.Provides regular progress reports on goals, including account recoveries, new points of distribution, and retention.Collaborates with distributor reps to focus on strategic accounts and ensures “white glove” service.Takes ownership of Tastemaker account management, overseeing segmentation, lifecycle tracking, and relationship details.

Trade MarketingIdentifies opportunities to enhance brand visibility in accounts, supporting new ideas with a clear "why" and plan for measuring ROI.Collaborates with the Marketing Director to conceptualize and execute activations with key accounts, maintaining engagement and driving business.Manages on-premise events and serves as the primary contact for SF field events.Nice to have: supports brand marketing with account-based content creation, i.e. brand aligned iPhone photography, Reel/TikTok creation, etc

KNOWLEDGE/EXPERIENCE/EDUCATION REQUIRED5+ years in a brand development, partnerships, community, or trade marketing role2+ years in or adjacent to SF hospitality industryExperience using customer relationship management and project management platformsPrevious experience working directly with beverage buyers/directorsiPhone photography, video, and editing a plus

REQUIRED SKILLSAdept at relationship building and cultivating communityStrong brand intuition, understands the Fort Point brand and can translate that into how we show up in accountsExcellent organization: on top of managing segmented lists, reporting on progress, and self-project managing.Exceptional oral and written communication skills; ability to craft a compelling narrative, build an emotional connection, and sell without being “sales-y”Problem-solving, negotiating, and people management skillsLove for San Francisco and passion for craft beverage (especially beer), with excellent knowledge and connections within the Bay Area food, beer and creative scenesIntegrity, credibility and commitment to Fort Point Beer Company’s mission, values and company goals

BENEFITSGenerous vacation time & sick daysHealth Care: 100% Employer contribution to Kaiser Gold plan and 50% for DependentsEligible for Dental, Vision, Accident, Life, Pet Insurance and Identity Theft group plans401(k)Commuter pre-tax benefitsMedical and Dependent Care FSA pre-tax benefitsDiscounts and Tickets to CA cultural activitiesBeer and food benefits