Paid Media Specialist

The Paid Media Specialist will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing activities for a variety of clients. This position is key to future growth and will be responsible for the top-to-bottom management of assigned clients’ PPC activities.The ideal candidate will be comfortable engaging, negotiating, and consulting with clients and outside vendors as well as developing relationships with company stakeholders, including management and team member groups.Additionally, the paid search specialist will work closely with cross-functional team members and serve as an integral part of the service organization and the company’s overall growth strategy. The ideal candidate will be energetic, entrepreneurial, effective, humble and someone who simply hates to lose.

Key ResponsibilitiesDay-to-day management of client search plans and programs, including oversight of bid recommendations, execution details, budgets and performance testing/optimizationDevelop near-term and long-term PPC account strategies and roadmapsExecute day-to-day tactics that increase client revenue, site traffic, conversion, and marginsKeyword analysis, including keyword list building, search volume analysis, and recommendationsWork closely with search engine reps on proposals and optimization plansCampaign bid management and optimization using tracking tools determined by the clientCopy development for paid search listingsManagement of client billing, budgets, and reportingQualifications1-3 years search engine marketing (SEM) experience with a strong background that includes online campaign planning and buyingEffective writing, verbal communication, and presentation skillsStrong analytic skills and ability to relate results to client business objectivesProficient project management skillsAble to multi-task, organize, prioritize. and structure workloadProficient with search engine interfaces, tracking tools (ad serving), and procedures (both search and online)Excellent client and account service recordStrong track record of delivering high-quality results for clientsExperience with developing, presenting, and executing effective communications, media, and interactive marketing plansIndustry work experience in marketing, advertising, PR, communications, consulting, or similarKnowledge of Microsoft Word, Excel, Outlook, and PowerPointStar QualitiesSuperb attitudeGoogle Adwords professional (GAP) certifiedDemonstrated leadership and ownership of multiple client accountsStrong analysis skills that result in measurable savings for clientsWell-considered recommendations and rationalesSelf-starter with the ability to work autonomouslyAble to come up with novel and creative solutions to problemsKeep up to date with the latest news and advances in the online display, search engine, and SEM industry, including identifying trends, new approaches, etc.