Digital Marketing Specialist
📋 Role Overview & Responsibilities
Job Description: Digital Marketing SpecialistVista Outdoor is looking for a Digital Marketing Specialist with proven online marketing experience to become a contributing member of our growing eTail Division. The ideal candidate should have hands on knowledge and experience managing all aspects of digital marketing and be able to implement digital strategies which will increases our brand awareness and consumer engagement online. Primary responsibilities included the implementation and management online marketing campaigns across all digital channels.
ResponsibilitiesHelp plan and implement all SEO/SEM, display advertising, Email, Influencer and Social media campaigns to work in concert with our overall business objectives and marketing goalsBe able to implement new digital marketing strategies across multiple online channels and determine best ROI/KPI’s and metrics to monitor their effectivenessImplement campaigns designed to increase brand awareness, customer engagement and consumer direct salesWork closely with creative team to ensure all digital assets such as, images, videos, and content is staged and ready to be used in our digital plans Manage all digital campaigns and initiatives while coordinating with our core marketing team to make sure consistent message across all web, email and social media platformsMake effective data-driven decisions and be able to implement changes quickly in order to improve effectiveness of all digital marketing initiativesResearch and identify new online marketing growth opportunities which offer the potential of increased sales or drive more traffic to our brandTrack and report on effectiveness of all digital campaigns and make recommendations for improvements and increased ROICollaborate with outside agencies and various online marketing technology partners to improve our digital outreachKeep current with emerging digital marketing technologies through relevant blogs, community forums, industry events, conferences, etc…
Qualifications
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateSolid knowledge of website analytics tools (e.g., Google Analytics and various SEO tools)Strong analytical skills and data-driven thinkingExperience with site optimization and developing user funnelsExperience with A/B and multivariate testing and various website optimization toolsExperiences in setting up and optimizing various paid campaigns through Google Adwords, Yahoo, Bing, Social Media and various other digital advertising platformsWorking knowledge of HTML/CSS along with basic image editing skills is a plusUp-to-date with the latest trends and best practices in digital marketing & mobile platform advertisingAbility to track and analyze data from Google Analytics, Facebook, Twitter, YouTube and Email marketing platformsExperience managing marketing spends, evaluating ROI and building custom spreadsheet reports for tracking trends and resultsPossess a creative mind with the ability to think outside of the boxAbility to work with various content management systems, shopping cart and blog platformsExperience managing campaigns for an ecommerce company using digital marketing best practicesAble to manage multiple projects in a fast-paced environmentProven ability to build consensus and work effectively with other employees as well as manage projects independentlyMust have a great personality and enjoy outdoor recreational activitiesExcellent oral/written communication and organizational skillsBS/MS degree in marketing or related field with an emphasis on digital marketingA minimum of 3 to 5 years of prior digital marketing experience requiredDirect hands on experience with the management of SEM/SEO, Display, Content and Social Media Marketing campaigns
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