Creative Director

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA has one mission To empower federal workers to be healthy and well.

Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.

The Creative Director is accountable for leading creative strategic concepting, tactical execution, and creative operations to support the Growth Organization and overall, GEHA goals and objectives. The role is responsible for leading the creative team through the annual planning cycle and execution of Open Season for both medical and dental product lines, ensuring direct response best practices are incorporated to optimize conversion. The ideal candidate is a strong creative leader with demonstrated ability on both client and agency side in leading creatives teams to deliver results-oriented creative concepts, campaigns, and assets for Health Payors.

Skills

Responsibilities

Creative leader for organization, own strategic vision, and tactical execution of brand across all communication channels, lead team of creatives in producing dynamic, inspiring, results-oriented creatives across direct mail, web, social, presentation, field-marketing, and other channels, and mediums. Work closely with Growth team leaders to infuse creative strategy into overall Growth planning and go-to-market positioning to meet and exceed growth goals by creating world-class creative that elicits desired business outcomes across acquisition, retention, and engagement initiatives. Be the internal Subject Matter Expert on Health Payor creative best practices, with keen insights and strong consumer behavior points-of-view on direct response best practices. Collaborate closely with external agency partners and creatives to deliver concepts, creative platforms, and tactical executions to support all GEHA product lines ensuring the work produced connects to go-to-market imperatives and/or brand objectives.Expertise in segment-specific, micro-targeting creative development.Lead creative team with strong business acumen and creative discipline, including managing team priorities, resourcing, and ability to motivate / lead team through planning cycles. Assess new and emerging creative mediums, approaches, tools, and best practices, including AI and others, to drive process improvement and optimize response rates attract, retain, and engage members. Develop talent – strengthen internal processes, capabilities, and team members by championing training and development of foundational consumer insights and creative best practices, direct response methodologies, and growth performance optimization strategies. Evolve process of creative team with a focus on increasing quality and accuracy of work, while diving efficiency by standardizing SLAs/turn times and SOPs of department.Other duties as assigned.

Requirements Education & Experience

Bachelor’s degree in business, Marketing, or related field. 10+ years of creative leader experience, strong mix of successful history with agency/client-side experience preferred, providing creative direction, concepting, while successfully balancing the creative constraints of tactical execution and strategic creative vision.7+ years of creative team leadership and management, inclusive of managing copy writers, art directors, emerging media, and creative business operations.

Preferred

Master’s degree

Work-at-home requirements

Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.Latency (ping) response time lower than 80 msHotspots, satellite and wireless internet service is NOT allowed for this role.A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

Competitive pay/salary rangesIncentive planHealth/Vision/Dental benefits effective day one401(k) retirement plan company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution Robust employee well-being programPaid Time OffPersonal Community Enrichment TimeCompany-provided Basic Life and AD&DCompany-provided Short-Term & Long-Term DisabilityTuition Assistance Program

Please note that the salary information is a general guideline only. GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The annual base salary range for this position is $140,353 - $197,847 USD.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.