Senior Marketing Automation Specialist

At Generac, our people help make the world safer, brighter, and more productive. We are united by our efforts to inspire change for a better world; impact our people and community; influence and achieve positive results; and innovate the industry. Our shared goals allow people with diverse backgrounds and points of view to work together, bringing our global customers peace of mind through reliable products and exceptional support.

Job Summary: As a Senior Marketing Automation Specialist, you will be responsible for strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be developing and executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups.

The ideal candidate is located in the Midwest United States - Wisconsin, Illinois, Michigan, or Minnesota. Open to all locations within the US except for the following: Alaska, Delaware, District of Columbia, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, Utah, and Wyoming.

Essential Duties & Responsibilities:Campaign Planning and Execution: Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiencesData Segmentation and Integrations: Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively. Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing CloudCustomer Journey Mapping: Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactionsA/B Testing and Optimization: Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.Reporting and Analysis: Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvementCompliance and Best Practices: Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns. Work with teams to implement best practices and email regulations.

Minimum Qualifications:Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience4+ years marketing automation experience in Salesforce Marketing CloudExperience with email campaign planning and execution, including html modification and audience segmentationExperience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.Experience in email marketing and data automation

Preferred Qualifications:Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email SpecialistIn-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder

Knowledge, Skills, and Abilities:Analytical skills and attention to detailCommitment to achieving measurable resultsAbility to communicate and collaborate across departments to drive continual performanceProject management skills with the ability to handle multiple campaigns simultaneouslyAbility to analyze campaign performance and conduct meaningful A/B testsIn-depth knowledge of email platforms like Salesforce Marketing CloudDatabase mindset and ability to segment audiences using SQL and filteringAbility to configure new data sets in Salesforce Marketing CloudProficiency in HTML, SQL Query and AMPscript

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear, and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee may occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

Generac is committed to fair and equitable compensation practices. The salary range for this role based remotely is $77,500 - $110,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

The application period for the job is estimated to be 5 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.”