Associate, Digital Investment

The Digital Investment Associate is a key member of the Digital Investment team of experts responsible for delivering smart, innovative and performance driven Digital campaigns for its clients. They take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams.

They are the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence. They supply aggregated quantitative and qualitative information for group level reporting for rate and program negotiations. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.

To fulfill these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties. This role reports to the Digital Investment Buyer and will support the larger Digital Investment team.

Main Responsibilities:Plan Creation & ExecutionLearn how to utilize internal and syndicated sources to gather data and support Buyer in recommendation of prospective partnersAssist Buyer in creation of index table to benchmark rates for new publishing partnersAssist Buyer with the preparation and submission of RFPs (Request for Proposal) to prospective site partnersCollate site partner responses for team review and participate in assessment of responses with teamAssist with providing supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to clientContribute to client status report on behalf of Digital Investment teamPrepare and issue insertion orders through Prisma system after Connections Planning team provides client authorization, Update as necessaryAssists in creation of plan detail and spec sheet to creative team and/or brand for traffickingPartner with ad ops team to ensure go live readinessReporting/Tracking:Assist in documenting all rate and added value detail by vendor for use in future negotiationAssist in compiling campaign performance data into reports to help the team optimize plans to best performing partners and placementsAssist in providing Connection Planning team regular reporting documents to provide back to clientPartner with Connection Planning team to ensure up to date investment tracking for monthly reportingVendor Partnerships & Industry:Meet with vendor sales representatives to obtain information about their productsCoordinate vendor connections including sit-down meetings, phone calls, and webinarsSets up creative kick off calls with any media partner if necessary, for creative and/or brand teamsKeep abreast of industry trends through advertising and media trade communicationKey Competencies:Strong interest in digital and analyticsSelf-Starter/demonstrates initiativeEnthusiasm/willingness to learnOrganized and ability to multitaskThrives in team environment with strong collaboration skillsAbility to communicate concisely and clearly both orally and in writingKeen eye for detailsProficient skills in Microsoft OfficePay range: $45-$50 Annually