Senior Associate, Digital

Overview

The Company

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Digital Senior Associate manages the strategy, implementation, monitoring and stewardship of approved plans. He/she will work with the digital supervisor to develop strong strategic digital plans that include integrated media partnerships. He/she will work with direct reports to effectively conduct negotiations (rates, added value, positioning, and make-goods) and manage communication with media vendors.

Qualifications

Research, planning, negotiation and execution of media plans Gauge media performance to confirm original objectives and strategies were

met

Understanding of placement naming taxonomy

Monitor media performance to ensure original objectives and strategies are

being met, and optimize throughout the course of the campaign

Maintain budget control; develop media schedules and monitoring

buys/schedules

Handle any client requests - i.e. plan changes, budget changes, provide

marketplace information

Meet with media sales reps and industry representatives on a regular basis to

pursue ideas that are strategically aligned with the client’s business

Manage junior team members

Requirements

Bachelor’s degree, preferably with a concentration in advertising, marketing,

communications or related field

1+ years of experience in the field of media with a focus on digital planning Knowledge of the principles of advertising, marketing, and media Knowledge of the dynamics of media - how each media element performs alone, how

they perform together, and how they are constantly changing

Knowledge of all aspects of Digital Media with an emphasis on digital display and direct partner planning Fluency in mathematical concepts. Ability to translate data into well-articulated ideas Ability to understand media data sources in terms of what is measured, the method,

and information reported

Experience with digital media buying is essential Proficiency with Office suite; Word, Excel & PowerPoint Proficiency with media tools; Prisma, MRI, ComScore Excellent written and oral communication skills

Responsibilities

Compensation Range: $40,000 - $70,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.