Social Media Marketing Manager

Job Description

Global Social Media Manager

Who We Are:Heidrick & Struggles (Nasdaq: HSII) is a premier provider of global leadership advisory and on-demand talent solutions, serving the senior-level talent and consulting needs of the world's top organizations. In our role as trusted leadership advisors, we partner with our clients to develop future-ready leaders and organizations, bringing together our services and offerings in executive search, diversity and inclusion, leadership assessment and development, organization and team acceleration, culture shaping and on-demand, independent talent solutions. Heidrick & Struggles pioneered the profession of executive search more than 70 years ago. Today, the firm provides integrated talent and human capital solutions to help our clients change the world, one leadership team at a time.®

Additional information on the firm can be found at www.heidrick.com.

The Role:The Global Social Media Manager will report into the Account-Based Marketing Manager in the Marketing department and will oversee adapting and implementing Heidrick and Struggles social media strategy across various cultures, languages and regions.

Responsibilities:Collaborate with the larger global marketing team (and business stakeholders) to own, develop, and manage the social editorial calendar, which is comprised of original/proprietary content; media mentions event promotion, and campaign assets.Prepare monthly, quarterly, and campaign reports on social media performance, offering insights and recommendations for improvement.Oversee and direct creative and content production with agencies, external creative resources, and contractors.Manage the social media budget, ensuring optimal allocation of resources for maximum impact and ROIWork with the Head of Digital Marketing and ABM Manager on planning paid social campaigns (primarily LinkedIn).Develop and run full-funnel campaigns on LinkedIn to drive qualified inbound leads, primarily focusing on target and key accounts.Ability to communicate the nuances and complexities of social media audiences who might not be as knowledgeable.Could you communicate and interface directly with Heidrick & Struggles partners and other firm leaders?Team player and willing to roll up your sleeves and contribute to the needs of the business and department.Craft social media content – keeping channel-specific best practices in mind.Collaborate, solve problems, and share ideas. Learn from feedback and enthusiastically support teammates in meeting various marketing goals and priorities.To ensure world-class marketing output, you must be conscientious and detail-oriented, yet also pragmatic and flexible problem solvers.

Required Qualifications:Bachelor’s degree in Marketing, Business, Advertising, Communications, English or technology-related field5+ years’ digital marketing experience managing corporate social media channels, either in an in-house position or within an agency; experience in a professional services firm or larger B2B organization is preferredExperience in executing paid social campaigns, specifically LinkedIn Sponsored Content and building out social media employee advocacy programs, primarily on LinkedIn.Experience writing social media content with an understanding of channel-specific nuances, calls-to-action, and imagery.Understanding of social campaign optimization – in relation to copy, creative, budget, and targeting.Experience with social media management, publishing, listening, and analytics tools such as SproutSocial, Hootsuite, Sprinklr, etc, and basic design experience crafting social media assets using Canva, Photoshop, Premier, etc.Experience in pulling and analyzing social media analytics and building analytics dashboards.I am experienced both in leading the creative work of others and in the hands-on creation (writing/designing/adapting) of social ads to fit a variety of social platform formats and funnel-aligned campaign tactics.Experience consulting and influencing leaders, partners, and peers

Heidrick & Struggles is an equal opportunity employer committed to hiring qualified, protected veterans and individuals with disabilities. All qualified applicants will be considered for employment without regard to race, color, religion, creed, age, sex, national origin, gender identity or expression, sexual orientation, disability, marital status, veteran or military status, or citizenship status.