Area Sales Manager

Purpose for the Role

To establish and grow the ICO dealer base in Florida (Remote) and to establish the ICO brand as the dominant leader in our markets within the area. To acquire new dealers in other regions in North America if and when they are added to your portfolio.

Vision for the Role

To build and grow a superior presence in the regions that beats the competition, and positions ICO as the superior supplier in service and quality. To ensure all new products are quickly and successfully launched into all existing customers. To deliver on the ICO vision – to become the favorite vendor of discerning bathroom showrooms throughout North America.

Accountabilities & Measures

• Account manage and grow ICO dealer base –

Measures for Performance - Consistent sales growth in accordance to company sales targets Regular planned dealer visits to:

Gain visibility and identify problems and competitive threats, deliver new brochures, price lists, etc.Organize dealer training initiatives.Ensure ICO displays are installed and presented properly, and that ICO real-estate in the showroom is maximized.New product introductions, stock orders and display deals including installations.Accurate reporting on all sales visits with detailed notes and action items – follow up tasks completed promptly.High scores on service from customers on company surveys.High quality negotiations with upper level management that yield profitable deals.

Progressing dealer leads through the sales cycle in the pipeline - set up new dealers in the region, until the ICO dealer base is complete, and displays/accounts are set up in every showroom that ICO wants to partner with new dealers are then account managed to grow sales as quickly as possible F2F with customers 4 out of 5 days / week CRM always accurate and up to date KPIs consistently reported on, and are achieved or outperformed.

• Grow ICO brand presence with pull through sales –

Measures for Performance - Frequent visits and sales presentations to designers, architects, home builders etc. to create pull through sales to the dealer base and generate and close whale opportunities Work with inside sales team and be available for when any F2F presence is needed.

• New business development in other regions in USA as needed –

Measures for Performance - Progressing dealer leads through the sales cycle in the pipeline.

• Product & Market Feedback –

Measures for Performance - Provide feedback to the R&D team on product and market development Participate in new product feedback campaigns and customer surveys.

Essential Skills

Embrace ICO’s mission, vision and values.Excellent ability to communicate, negotiate, and influence upper level management/decision makers, as well as with showroom consultants / designers.Able to build fast relationships with the team at each dealer, to win them round and make ICO their “go to” line to sell.Excellent business sense - understands profit and loss, expenses, business dealings, sales and showroom mentality.Previous success and sales experience in aggressive growth situations for a wholesaler or manufacturing / distribution – ability to identify and close whales.Diligent and hard-working, organized and methodical.Trustworthy, confidential and loyal.Loves travelling.Can work remotely from home with same discipline and focus, and can utilize the head office team efficiently to run the regions.Money motivated, but with customer service focus.Humble, hungry and a killer team player – easy to work with.

Required Training & Experience

Will train in our products and services.Will train in our CRM, ERP system and other software used within ICO.Must have previous sales experience, both phone and F2F, with a proven track record of opening new accounts and managing / growing existing accounts.Must understand the dealer sales model and the value of pull through business