Social Media Manager

Social Media Manager

Who We AreEveryone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense."Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and wellbeing for people and the planet.

Social Media Manager Responsibilities:Create and deploy social media and influencer strategy.Manage all social platforms, social listening, reshares and community management on Facebook, Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, Google My Business, YotPo and Blog.Work with marketing team and graphic artist to create social content including visuals, copy and videos for posts, and storiesDevelop and execute social media posting calendar for various social platforms.Optimize content across all channels and continuously search for new and innovative ways to drive engagement.Promote and engage with brand influencers.Manage all Facebook and Instagram live and take over events.Update/add albums, shopping bar, brand reviews, and manually refresh content on Yotpo.Establish dashboards to analyze performance metrics.Assist marketing department with customer requested digital creatives, various digital platforms, subscriptions and tools as needed.Communicate regularly with team members and vendors for project status and fulfill and follow up on project needs and requests in a timely manner.Analyze campaigns and platforms against goals, ROIs and KPIs to determine needed improvements to enhance performance.Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing software.Other duties as assigned.

Team ResponsibilitiesUpdate project management platform weekly and complete tasks by deadline.Maintain a department library in Dropbox and Google drive.Identify gaps and areas for improvement, find solutions to increase productivity, project quality, decrease cost, and streamline timelines.Determine areas for personal professional development monthly.Ensure all projects and assets meet brand guidelines, messaging consistency, tie into the annual theme and monthly product and cause focus.Embody corporate Mission, Vision & Values.Work collaboratively with sales, marketing, education, and operations teams as needed.Meet quarterly and annual goals, objectives and budget.Other duties as assigned.

Qualifications and Experience:BS/BAA minimum of two to three years of experience creating and posting social media content for a consumer goods, beauty or cosmetics manufacturer or retailer. Additional experience includes:Basic photography, videography and photo/video editing experienceGrowth hacking experience a plusAbility to work collaboratively and independently in a dynamic, fast-paced environmentStrong critical thinking and problem-solving skills with excellent follow-up and attention to detailExcellent listening, oral, and written communication and presentation skillsExtensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox, Canva, Adobe Creative Cloud or other design and video editing softwareExperience working in a small but growing company environment strongly preferredPosting and engagement on evenings as needed, every other weekend and travel as needed

This is a regular, full-time, HYBRID position - with in-office time located at our headquarters in Concord, California.

Target Salary Based on ExperienceThe standard range for this position is $75k-$85k annually.Compensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.

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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days) for all eligible employees. Applicants must be at least 18 years old to apply.

Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.

We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.