Consumer Ad/Market Research Director

Length: 6 Month ContractLocation: REMOTE EST/CST hours

Must-haves:10+ years of experience in market researchDirect experience with pharmaceutical market research5 years of recent consumer market researchExperience with consumer campaigns across various platforms – social media, television, etcProficiency with MS Suite (Excel, Word, PowerPoint)Bachelor’s Degree, or Associate’s Degree with applicable experience

Plusses: Resides close to Ridgefield, CTExperience using Comscore or similar quantitative tools (Nielsen, Google Analytics) Day-to-Day A large pharmaceutical client in Ridgefield, CT is looking for an Associate Director of Direct-to-Consumer Ad/Market Research to work fully remote in EST. This employee will be joining the Analytics and Insights Team that consists of approximately 20 individuals and will be reporting up to 2 Directors of Analytics and Insights. This person will be tasked with managing consumer market research and creative ad testing to see if they can get enough interest and action from consumers that it will be worthwhile expensing on television/social media platforms. They must have experience across various platforms, such as social media (developing consumer campaigns that may goa cross digital platforms), DTC campaigns that are produced for TV advertisements. Ideally this person is not from a marketing or data science background/role but is from advertising research background within a pharma environment. All of this is US Market based, so coming from a company that works with a large market is very beneficial. Although this individual will be in an associate director position, this role will be extremely hands-on in the sense that they will be the owner of consumer ad/market research, help identify needs for the business, and develop market research plans/methodologies. This group is extremely close and collaborative, so this person will be working heavily with co-workers within the Analytics and Insights team as well as Marketing.