Marketing Specialist

Insight Global client is a dynamic and growing company committed to providing flexible financial solutions to businesses nationwide. We are seeking a highly motivated and creative B2B Marketing Specialist to join our team. In this role, you will collaborate with both the sales and marketing teams, playing a pivotal role in B2B lead generation.

Day to day:Understanding our company's financing services and brand to effectively represent it in marketing materials.Crafting compelling copy and engaging graphic designs for various marketing channels, including social media, email campaigns, direct mail, case studies, advertising, and more.Staying up to date on the latest marketing tactics and trends to infuse creativity into our strategies and campaigns.Managing the conception and execution of marketing campaigns and programs to continuously improve our B2B lead generation initiatives and results.Articulating and positioning the benefits of our financial solutions to potential clients in the key industries we serve.Working closely with team members in both sales and marketing to streamline communication and collaboration.Managing data updates in our customer relationship management and marketing platforms.Learning and utilizing various software tools for digital marketing initiatives.Establishing and reporting on key performance metrics of our B2B marketing campaigns.

Required Skills:Bachelor's degree in marketing, communication, business, or a related field.1 – 5 years of professional experience.Experience using various social media platforms (Instagram, Facebook, LinkedIn, X).Experience creating lead gen campaigns across social platforms, case studies, advertising, email, and direct mail.Multichannel marketing.Proficiency in using Canva for graphic design purposes.Experience with Salesforce and/or HubSpot to assist with lead generation.Strong copywriting skills for generating content across different social platforms and websites.Excellent written and verbal communication skills to effectively convey marketing messages.High attention to detail, ensuring accuracy in all marketing materials and communications.Ability to work effectively within a team and independently, fostering a collaborative work environment.Excellent organizational skills to manage multiple tasks and deadlines.Proficiency in Microsoft applications, including Word, Excel, and Outlook.