Director Customer Marketing

Welcome to Maidencreek Place, an Inspirit Senior Living Community, where we extend a warm and inviting greeting!

We are actively seeking an individual with boundless enthusiasm, a penchant for creative thinking, and exceptional communication prowess. In addition, we are on the lookout for individuals who possess a track record of marketing and business development within a healthcare setting, particularly in sales within long-term care facilities. A familiarity with the Tennessee area and its long-term care landscape is also essential.

At Maidencreek Place we hold an unwavering commitment to the holistic well-being of every individual, encompassing their physical, mental, and spiritual dimensions. Our communities are designed to unlock the unique talents of each resident, fostering relationships that leave a positive imprint on both our residents and those who dedicate themselves to their care.

We are driven by values of Integrity, Compassion, and Love. These principles transform "Living Your Best" into a way of life, not just for our residents but for our dedicated team members as well.

Essential Responsibilities

Answer telephone inquiries, schedule visits, conduct tours and close sales as needed

Maintain detailed lead and prospect information within the company’s preferred CRM

Process all required information necessary to complete a successful move-in

Create ongoing referral relationships from local business partners through an in-depth outreach strategy

Build your identity in the marketplace as the representative of the Inspirit, and be seen as the solutions provided in this area of Senior Living

Oversee business development and lead management

Maintain or grows occupancy to maximum levels

Identify and develop professional referral sources

Ensure that the department operates within budget

Schedule and promote special functions, lectures and seminars related to marketing

Participate in development of effective sales and marketing plan

Manage and appropriately categorize prospects and leads by using Inspirit’s standards and protocols to establish follow-up communication

Demonstrate solid understanding of Inspirit Programs (SAGE, Transitions, Taste of Inspirit)

Plan and provide an engaging and driven presentation style with the ability to communicate to the prospect the benefits of living in a Inspirit Community

Utilize outstanding Interpersonal skills to cultivate family relationships as well as seek to establish new business prospects

Maintain a general knowledge of the competition and be able to speak to why Inspirit is the ultimate choice in Senior Living

Maintain confidentiality of information of the department and potential residents.

Contribute to the effective operations of the department by demonstrating dependability in job performance

Demonstrate commitment to the Mission, Vision and Values of Inspirit Senior Living.

Collaborate with all staff to maintain the safety and security of all who reside, visit, or work in the community

Perform other duties as required

Qualifications

Education: A college degree is preferred, or an equivalent combination of education and experience that equips the individual with comparable knowledge and abilities.

Experience: Three (3) to five (5) years of experience in the field of long-term care.

Knowledge/Skills/Abilities: Proficiency in reading, writing, and understanding English is essential. A solid grasp of State and Federal regulations related to waiting lists and entitlement programs is preferred. Excellent interviewing, communication, and interpersonal skills are crucial, along with the capacity to make decisions independently.

Job Type: Full-time

Benefits

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Schedule

Monday to Friday

Weekends as needed

Experience

Sales: 3 years (Required)

Marketing: 3 years (Required)

Long term care: 3 years (Required)

Work Location: In person