Pharmaceutical Web Content Steward
📋 Role Overview & Responsibilities
Job Title: Web Landscape Strategist100% RemoteSalary: $95,000 - $110,000/yr. with benefits
Must-Have:Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) Specific in-house pharma experience as opposed to agency Experience with data sets, especially competitive intelligence and/or external trends Understanding of web analytics, and Google Analytics Independent worker and strong collaboratorJob Description:The client is seeking a Web Landscape Strategist to work with one of its top clients' Omni-Channel Excellence Hub team to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution. This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.Requirements:· Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)· Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)· Specific in-house pharma experience as opposed to agencySpecific responsibilities include:· Competitive web landscape insights gathering and analysis - secondary research· Gathering, cataloging and analyzing global and country web-related market research· Regulatory insights gathering, including cataloging of country-level restrictions for web· Gathering output from CX work as input into commercial web strategy· Proposal for gathering additional HCP and HCC/patient insights for web· Additional support for web team, as neededMinimum requirements:· Previous healthcare/pharma industry experience· Experience with data sets, especially competitive intelligence and/or external trends· Understanding of web analytics, Google Analytics· Independent worker and strong collaboratorDesired skills:· Experience with competitive analysis tools
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