Pharmaceutical Web Strategist
📋 Role Overview & Responsibilities
Job Title: Web Landscape Strategist - PharmaLocation: Remote, Philadelphia, PA, USPay Rate: $95K – $110K / yr with benefitsType: Full-Time Job descriptionThe Client is seeking a Web Landscape Strategist to work with one of its top clients' Omni-Channel Excellence Hub team to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution. This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry. Requirements:· Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE)· Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE)· Specific in-house pharma experience as opposed to agency Specific responsibilities include:· Competitive web landscape insights gathering and analysis - secondary research· Gathering, cataloging and analyzing global and country web-related market research· Regulatory insights gathering, including cataloging of country-level restrictions for web· Gathering output from CX work as input into commercial web strategy· Proposal for gathering additional HCP and HCC/patient insights for web· Additional support for web team, as needed Minimum requirements:· Previous healthcare/pharma industry experience· Experience with data sets, especially competitive intelligence and/or external trends· Understanding of web analytics, Google Analytics· Independent worker and strong collaborator Desired skills:· Experience with competitive analysis tools What are the 3-4 non-negotiable requirements of this position?--Pharma industry experience (NOTE: THIS IS NON-NEGOTIABLE) --Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) --Specific in-house pharma experience as opposed to agency --Experience with data sets, especially competitive intelligence and/or external trends --Understanding of web analytics, Google Analytics --Independent worker and strong collaborator What are the nice-to-have skills?--Experience with competitive analysis tools --Excellent communicator
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