Paid Media Analyst

WANTED - Innovative... Creative... Motivated... Passionate... BOLD Paid Media Analyst ready to drive change... lead... grow with us... challenge themselves... make an impact! With over 20 years industry experience and a portfolio of prominent global clients, IDX elevates brands by providing engaging, intelligent, and strategic end-to-end digital solutions. We combine effective storytelling with innovative digital services to engage businesses with their target audience. We unite compelling communications, intelligent digital experiences, and performance marketing to craft a seamless presence for our clients, positively influencing the awareness, affinity and action of the people that matter most. The RoleWe're looking for an enthusiastic Paid Media Analyst to join our talented Paid Media team in Phoenix. This role is client-facing and typically supports the Paid Media Lead on an account while being heavily involved in hands-on campaign management, performance analysis, and being challenged to think strategically. You will also support in a cross-functional role due to omni channel exposure, with the goal of becoming an expert across all paid channels.What You'll Be DoingManage most aspects of paid media account management (85%)Help create paid media strategy, own part of client communication, and hit performance goalsWork with client management team to meet reporting deadlines and aid in relevant discussionOwn and/or support in campaign research, implementation, analysis, and proactive tactical recommendations; tasks include but are not limited to: Channel/platform expansion, Budget pacing, Report building, Performance analysis on daily, weekly, monthly basis as needed, Keyword research, Ad copy testing, Audience research/building, Strategic recommendations - new budget, new asset, new bid strategy, etc.Work with Manager/Director on existing or new client opportunity and department wide deliverables (10%)Explore case study opportunities, which includes: gathering research and developing client case studies to be shared with leadership on a quarterly basisSupports in paid media auditsTakes ownership in training or department deliverable creation for key topics of interestParticipate in ongoing training for channel expertise and Google Marketing Platform (5%)Responsible for GMP in platform activations, trafficking, optimization set-up, etc.Stay on top of industry trends and available beta programs About YouPrevious paid media experience Working knowledge of multiple paid media channels across search, social and programmatic, with close to expert level of implementation knowledge of at least 1 channel Minimum: Google, Meta, Programmatic (via vendor or in-platform trader) Ideal: Microsoft, YouTube, LinkedIn, TikTok, Twitter, Snapchat, Pinterest Exposure of Google Marketing Platform (SA360, CM360, DV360) Exposure and at least minimal experience with Google Analytics Awareness of multiple digital marketing channels and their potential impact on paid media performance (Paid Social, Display & Programmatic, Amazon, Email, Organic Social Media, SEO & Content, Affiliate) Strong written and oral communication skills Has created client deliverables autonomously and can think critically to support on more advanced deliverables Successfully own paid media campaigns that reach client goals (monthly budgets at $50k, or more) Able to work collaboratively and willing to support in the education of clients across paid media channels they are experienced on Questions performance and aspects related to paid media campaigns to help analyze data and support in/or drive the development of action plans to solve client challenges Why Join Us? The Opportunity: We pride ourselves on innovative excellence and our people are at the forefront of growth and evolution. At IDX you will have the opportunity work with world class clients and make a significant impact their business while gaining experiences to grow professionally. Our People: You will work with some of the most talented people in the industry and learn from true experts in the industry Our Clients: We collaborate with the world’s leading brands. Get Involved: If you’re looking to add value outside of your day-to-day responsibilities, you’re welcome to join our DE&I and social committees, addressing a variety of topics including CSR, wellbeing, and sustainability. Our Perks: We provide all the necessary support and rewards to make your life and wellbeing comfortable, including: Hybrid work schedule with 20 days annual leave Health care benefit plan options, available on your first day! 401k retirement plan with company match Annual bonus and incentive plans, for eligible roles Paid community give-back volunteer days Regular social activities to promote team collaboration and community networking Our Working ModelOur people are the forefront of our success - We embrace a culture of skilled, creative, diverse, and trailblazing professionals with a passion for excellence in everything they do. Our teams collaborate with global teams in-office and virtually to ensure delivery of the best services to our clients. We hire great talent and give them the runway to achieve greatness! An Inclusive WorkplaceIDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.