Product Director, Access Marketing

Description

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Access Marketing, Immunology, located in Horsham, PA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

The Product Director for Immunology Access Marketing is accountable for the development and execution of payer and access marketing strategies for the Immunology portfolio across the Gastroenterology franchises, including upcoming launches. The candidate will develop marketing strategies, direct marketing activities, design & gain approval of promotional materials, and plan & execute promotional programs to support interactions with payers, providers, and population health decision makers. The goal being to establish, sustain and optimize our access positions.

This individual will work closely with multiple functions including Franchise Brand Marketing, Strategic Customer Group (SCG), Field Sales, Medical Affairs, Real World Value and Evidence, and external partners in order to effectively develop and deliver on key access strategies and goals.

Key Responsibilities

Shape the go to market strategy for the upcoming launches and ensure our strategies are informed by deep insightsLead Market Access Agency to design and deliver payer value proposition, go-to-market resources, and messaging strategyDevelop local level payer and access marketing strategies that shape perceptions and beliefs in the marketPartnering with internal stakeholders to train various customer facing teams on key assetsBuild strong alliances with all marketing colleagues and cross-functional partners such as Sales, Brand Teams, Strategic Customer Group, Sales Learning & Development, Professional Education, Legal, Regulatory, Commercial Excellence, Agencies and other key business partners

Qualifications

Education

A minimum of a B.A./B.S. is required; MBA or other related advanced degree is a plus

Experience and Skills

Required

Minimum 5 years business experience is required (e.g. Sales, Marketing, Management, etc.)Must have excellent communication and project management skills, and an ability to influence without authorityAbility to work the hybrid/flex schedule of 3 days a week in the Horsham, PA office and travel up to 25%.Proven intellectual curiosity and willingness to take prudent risks – appropriately pushing boundaries to drive transformative outcomesStrategic thinking, accountability, self-starter, and results orientation Must be capable of handling and prioritizing multiple priorities

Preferred

A minimum of 2 years of demonstrated marketing experience People leadership experience Immunology experienceExperience with managed care, specialty pharmacies, medical benefit economics, and/or reimbursement Demonstrate excellent interpersonal skills with experience engaging Senior Management

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.