Senior SEO Manager

The world has changed. Why hasn’t insurance?

Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.

Kin is proud to be a 4-time recipient (2021-2024) of BuiltIn Chicago’s Best Mid Sized Companies to work for, and Forbes 2021, 2022, & 2023 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

Kin is taking on the home insurance market with accelerated growth to help customers in climate-affected states get quality coverage. As a direct-to-consumer business, we are transforming the way homeowners access insurance. We are looking for a Senior SEO Manager to drive our organic growth channel, employing content and keywords as strategic levers. You will work across marketing, product, and UX design teams, as well as third-party partners, to grow organic website traffic and leads.

A day in the life could include

Lead and execute ongoing content and web strategy to drive growth (keyword impressions, web visits, organic leads), collaborating with product and designWork with internal and external partners to rapidly scale SEO efforts, focusing on content and keyword optimizations, while also contributing to technical optimizationsStrategically scale and improve web content, page categorization, and templates, working with UX and productLead editorial content approach, prioritizing content opportunities with the biggest SEO impactIdentify and test opportunities for automation and process improvements Identify the correct KPIs to track in order to evaluate the impact of organic growth activities and reporting results to leadership and peersAnalyze and attribute SEO performance data, recommend and implement optimizationsDrive increased organic conversion through experimentation with new tools, which may include personalization, ROI calculators, and generative AIPartner with stakeholders to troubleshoot any website issues

I’ve got the skills… but do I have the necessary ones?

Bachelor’s degree in marketing or related field10 years of working on web initiatives, ideally in fintechAbility to handle the fast pace of a startup while working effectively within the constraints of a regulated industryStrong collaboration, prioritization, and project management skills with high attention to detailData-driven, with a passion for experimentation that drives actionable insights Growth mindset, willing to roll up sleeves with the belief that the buck stops here Experience with SEO optimization tools such as Google Search Console, AHEFs or SEMRushExpert with CMS systems, including headless Advanced written and verbal communication skills

Oh, and don’t worry, we’ve got you covered!

Medical, Dental, Vision, Disability and Life Insurance Flexible PTO policy Remote work Generous equity package 401K with company match Parental leave Continuing education and professional development The excitement of joining a high-growth Insurtech company and seeing your work make an impact

About Kin

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.

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