Customer Data Manager

About Us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

About The Role

As the Customer Data Manager at KnitWell, you will play a pivotal role in optimizing our Customer Relationship Management (CRM) and Customer Data Platform (CDP) applications to drive customer-centric strategies and initiatives. You will lead a dedicated team in harnessing customer data to enrich our loyalty program and implement strategies aimed at enhancing the overall customer experience. Your responsibilities will encompass ensuring the availability of pertinent customer data for targeted marketing campaigns, as well as maximizing communication channels to foster engagement and retention. The ideal candidate will possess critical thinking abilities, a solid understanding of marketing systems, and excellent written and oral communication skills.

The impact you can have

CRM Oversight: Take charge of the CRM application, ensuring its efficient utilization to support customer-centric strategies and objectives.Team Leadership: Lead and motivate a team focused on leveraging customer data to enhance the loyalty program and drive initiatives aimed at improving the overall customer experience.Data Utilization: Ensure that the right customer data is accessible and utilized effectively for targeted marketing campaigns, personalized communications, and loyalty program enhancements.Data Management: Oversee the management and maintenance of customer data within the CRM application, ensuring accuracy, completeness, and security.Campaign Optimization: Collaborate with marketing teams to optimize CRM campaigns, ensuring personalized and targeted communications to drive customer retention and acquisition.Collaboration: Collaborate closely with marketing, analytics, and IT teams to align customer data strategies with broader business objectives and ensure seamless integration with marketing initiatives.Performance Monitoring: Monitor and analyze the performance of CRM activities, loyalty programs, and customer engagement metrics, providing insights and recommendations for continuous improvement.Technology Integration: Work closely with IT teams to integrate and optimize CRM systems, ensuring seamless functionality and alignment with business needs.

You’ll bring to the role.

Bachelor’s degree in computer and information science, data analytics, or an equivalent combination of education and experienceProven experience in CRM or CDP management, with a focus on retail or e-commerce environmentsAbility to multi-task in a dynamic and fast-paced environment; comfortable with ambiguity and can quickly become knowledgeable in a range of solutions.Experience managing and integrating technology solutions for Software as a Service (SaaS) platforms in an enterprise setting.Demonstrated familiarity with multiple enterprise systems and platforms across the marketing technology stack (ex: email service, loyalty, SMS, and Analytics providers)Proven track record of improving product and customer experience by working cross-functionally across business, support, and/or creative organizations.Demonstrates strong communication skills, both oral and written, especially in bridging communication between technical and non-technical colleagues

Benefits

You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.Support for your individual development plus opportunities for career mobility within our family of brands. A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.* Medical, dental, vision insurance & 401(K)* Employee Assistance Program (EAP)Time off – paid time off & holidays*The target salary range for this role is: $110,000-130,000*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

This position works remotely. Occasional travel to a company office may be required.

Location

Corporate ascena – Remote

Position Type

Regular/Full time

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.