Media Director

We are looking for a Media Director to oversee a group of clients – including one of the agency’s largest clients in the Healthcare category.

The Media Director manages the strategy and planning across all online and offline channels for the assigned clients. The Director is a leader who develops and executes strategic media solutions, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal team while also playing an active “hands-on” role in the deployment of strategic plans. The Media Director should also be fiscally accountable ensuring proper budget management and should also work to grow Laughlin Constable revenue through organic client growth as well as supporting and participating in New Business pitches as needed.

Roles and Responsibilities: Strong leadership presence and client management skills – advancing the client relationship by establishing trust and maintaining positive rapportLead thinking to inspire innovative solutions, creativity and a proactive approachEnsures the team delivers sound strategic media recommendations based on a clear understanding of client objectivesWork closely with Account and Strategy team to maintain understanding of client’s business and identify opportunities for organic growthOversee activation of plan deliverables – ensuring activation Specialists are aligned with media strategy and are well versed with knowledge of client’s businessSeek new media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (e.g ROI)Manage professional team growth by instilling media principles, administering performance reviews and guiding team’s development of career goals and strategiesDevelop internal and external processes and cadence for streamlined and timely workflowDrive Innovation and Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementationApply your experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elementsWrite and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plansProvide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goalsParticipate in new business efforts as needed – both as team support as well as pitch lead (depending on situation)

Who You Are:Innately curious, with a hunger for proactive and creative problem solvingHave a digital mindset/fluencyFlexible and agile to manage complex processesA strong writer, presenter and communicator, who can communicate complex ideas with easeAn effective and engaging team leader with people management skillsA self-starter who can work both independently and collaboratively to bring ideas to completionA calculated risk taker with the foresight to understand implicationsComfortable providing and receiving constructive feedback and opportunities for growthConfident in navigating conversations with senior leadership internally and externallyNimble and flexible with ability to succeed in a fast-paced environmentProficient with marketing principles, problem solving, data and analyticsWell versed in communicating with and presenting to clients regularlyAble to thrive under pressure, driving success in deadline driven environmentsStrong understanding of both traditional/offline and digital/emerging mediaExperienced with local and national media planning and activation

Preferred Skills & Experience:Minimum 7 years of experience developing strategic media recommendationsNew business experience – both supporting a team as well as leading new business effortsStrong Leadership skills and experience developing a team of media professionalsExperience in a client relationship management roleFamiliar with marketing principles and problem solving and analyticsProficient with Microsoft Office Suite (Excel, PowerPoint, Word) & KeynoteExcellent written and verbal communication skillsStrong presentation skills

EDUCATION/WORK REQUIREMENTS:5+ years of experience with digital operations processes in media, advertising, or marketingBachelor’s degree in Business, Marketing, Engineering or a related field of studyExperience working with/at media agency or media department