Product Marketing Manager

About Linqto:Linqto is a technology-enabled investment platform allowing Accredited Investors to identify, evaluate, invest in, and trade securities in the world’s leading unicorns and other private companies. Linqto also provides liquidity for private securities markets. Founders, VCs, and employees can realize early returns and liquidity without waiting for an IPO or trade sale, and companies can stay private longer by providing liquidity on an ongoing basis, not just at exit. The Linqto platform ultimately makes the private securities asset class accessible, while reducing costs and saving time with the flexibility of trading directly on the Company’s mobile app. Linqto aims to democratize private investing and build a community of like-minded investors, providing both an investment platform and education about private markets and individual companies.

Job Summary:As a Product Marketing Manager, you will drive the product marketing efforts, with responsibility for product positioning and messaging, research, launch strategy, and thought leadership for our Linqto platform as well as developing and executing strategies to empower our sales teams. You will play a crucial role in aligning sales and marketing efforts, partnering with Revenue Enablement to enhance sales productivity, and driving revenue growth. The right candidate brings demonstrated experience in go-to-market planning and execution, with exceptional project management and organizational skills, attention to detail, and the ability to work on tight deadlines, while sometimes dealing with ambiguity. You will be partnering with teams across the company, including Product, Sales, and Engineering.

Responsibilities:Drive Go-To-Market strategy for new products and releases, including but not limited to naming, pricing, and channel distributionDevelop compelling positioning, messaging, and primary why-buys for Linqto that differentiate us in the market and resonate compared to our competitorsConduct competitive, industry research, and any relevant user studies to drive decision-makingPartner cross-functionally to drive innovative marketing programs that are demonstrably impactful to the business, drive sales value props, and develop the visual collaboration spaceWork with product managers to determine customer needs, relevant features, and roadmapThis person is able to drive focus and excellence within the programs they own, with their colleagues in marketing and product management, and with colleagues across the organization, including Sales and Customer Success.Partner with Sales Strategy and determine the customer segments to focus on to drive revenueBuild compelling and customer-centric narratives for our sales teams to use when engaging with customersBuild innovative sales tools and marketing assets, including pitch decks, discovery questions, and data sheets to help our sales and demand generation teams clearly communicate our message.Collaborate closely with the content team, product managers, and other stakeholders to develop engaging and persuasive content tailored to sales, business development, and customer success needs.Experience Required:5 years of professional marketing experience, with ideally 3+ year as a Product Marketing ManagerExperience using data and metrics to drive improvementsStrong analytical skills, with demonstrated capabilities interpreting data and qualitative research and distilling into actionable key takeawaysExperience building, executing and scaling cross-functional marketing programsYou will need to be able to prioritize effectively in a fast-moving environment and communicate clearly and persuasivelyExperience owning and driving large-scale cross-functional programsStrong customer focus, instinct, and passionAbility to multitask, prioritize, and problem-solve. Excellent time management skillsHighly organized and meticulous, with an ability to balance and effectively prioritize numerous projects and initiatives

Preferred Qualifications:Worked in fintech or financial services companiesExperience partnering with Sales and Customer SuccessExperience in creating and/or implementing customer-centric sales methodologies and approaches is a plus

Our team holds a common value to championing one another's talents to drive thoughtful solutions and operate using the principles of Cultural Humility. Learning is a lifelong process that requires self-awareness, self-critique, strong opinions loosely held, and advocating and partnering with others.

Job Type: Full-Time, Remote

Compensation: $90K-$140K Commensurate on experience and region. Salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and proficiency for the role. The base salary is one component of Linqto’s total employee compensation package. Other rewards and benefits include equity options, bonus programs, health, vision, dental, and disability insurance, life insurance, 401k, and paid time off.

Linqto does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of Linqto. Linqto is an equal-opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.