Digital Marketing and Operations Manager

About Us:Lodestone – soon to become Beazley Security – is a global cybersecurity firm committed to helping clients enable advanced cyber defenses that reduce risk with quantifiable results. We’re comprised of top talent from private industry, government, intelligence, and law enforcement who are specialists in threat detection, incident response, digital forensics, offensive security, risk management, and cyber resilience. As a subsidiary of specialty insurance giant, Beazley Insurance, we’ve been at the forefront of cyber insurance management and breach response activities for business clients in the US, UK, and Europe since 2017. As Beazley Security, the company will have an expanded scope, leveraging nearly two decades of cyber incident experience, a strong services division, and a business strategy focused on growth, to realize our goals and deliver benefit for clients.

As a company, we are committed to upholding our core values of Belonging, Integrity, Service, Accountability, and Curiosity. We believe these values are essential to creating a strong and inclusive workplace culture, as well as to delivering world-class cybersecurity solutions to our clients worldwide. As Beazley Security, these values will continue to thrive, with an extra emphasis on expansion of our capabilities and capacity in helping solve unique client challenges.

Summary:With the Beazley Security brand officially launching in July, Marketing plays an essential role for Beazley Security – establishing our brand, driving awareness, and increasing our engagement with clients, prospects, partners, and others across the cyber ecosystem. The Digital Marketing and Operations manager fills an important role – providing oversight as we build out our marketing tech stack, ensuring they are optimized to ensure visitor and lead engagement, while being the go-to person as the company launches its first digital marketing programs for attracting, engaging and converting leads. Key to this role will be an understanding of marketing automation systems (Hubspot preferred) including analyzing performance metrics and providing insights on improving sales and marketing program effectiveness. Also key to the role will be an interest in digital marketing principles and tactics, and willingness to learn and grow with the role.

Responsibilities:Manage digital marketing activities for Beazley Security, including SEO, SEM, email marketing, social media, and marketing technologiesWork with Revenue Operations and others to develop scalable marketing technology and marketing automation solutions to support lead and customer-focus digital marketing tacticsOwn the measurement strategy / execution for all marketing activities, both online (inbound marketing sites, demand generation landing pages, webinars, etc.) and offline (conferences, etc.)Work closely with other members of the organization to develop and scale email marketing and automated communication strategies to engage and nurture leads and contacts.Optimize the systematic handoff of leads, marketing engagement and other key data points between our Marketing and salesCollaborate with stakeholders to manage an editorial calendar which will deliver targeted content to targeted audiences throughout the yearCollaborate with agency contacts to coordinate changes and updates to the company website

Qualifications:Minimum of 3 years of experience with HubSpot required. (Certifications are a plus!)3 years of experience in a digital marketing role in a corporate or agency settingDemonstrated experience with SEO and SEM strategy and keyword researchStrong interpersonal, organizational, project management and time management skillsStrong written and verbal communication skillsSelf-motivated, proactive, and able to work independentlyUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with a passion for measuring dataSome knowledge of cybersecurity industry a plusBachelor’s degree marketing or communications preferred, but experience compensates for a degree.

Lodestone offers:Generous PTO & A financial incentive to take time off of work & disconnect.Competitive salary and bonusComprehensive benefits package, including health, dental, and retirement plans.Opportunities for career advancement and ongoing training.A dynamic and collaborative work environment with a focus on innovation.Participation in industry conferences and events.Flexible work arrangements.