Loyalty Content Writer & Operations Manager

Job Summary

Loyalty360, the association for customer loyalty, is looking for an in-house Content Creator and Operations Manager to assist in content management and cover the exciting field of customer loyalty. This role will help Loyalty360 develop and manage a unified content strategy, increase traffic to our website, drive membership awareness, and write/develop timely and compelling content. The position entails writing, editing, and managing content, research, and videos/podcasts for our various media channels. The role’s journalistic demands span from condensing newswire articles to conducting and creating stories from insightful interviews, ghost-writing, writing marketing collateral, press releases, copywriting, and proofreading. Content management will include outreach to Loyalty360 members and non-members for feature interviews, scheduling, communicating with clients, and following a process for content approval.

Essential Job Functions

Staff WriterWrite original articles for Loyalty360’s various media platforms, helping to position Loyalty360 as the most prolific resource and expert voice for customer loyalty news.Write well-researched long-form pieces, including magazine articles, case studies, reports and advertorial content, conveying a unique voice and expert perspective.Collaborate with Loyalty360 leadership to conduct interviews with business executives; pen articles or long-form pieces based on interview content, and develop observations about industry trends.Proof-read and edit copy and content to ensure editorial standards.Create written copy for marketing, event, and advertising projects as needed.

Content/Client SupportCoordinate and conduct video/podcast interviews with members/clients as neededWork with Loyalty360 content and account management teams to ensure member content and interviews are promoted through Loyalty360’s various channels

Content Management/MarketingDevelop and maintain knowledge of the industry and the target audience to understand what attracts, grows, and retains readers and members.Outreach for potential interviews and coordinating schedules with outside PR reps/interviewees for phone and/or video interviews. Collaborate with Loyalty360 leadership and staff to formulate and execute a strategy for creating relevant, valuable, and timely content.Work with Loyalty360 web development, marketing, and leadership to develop, execute and monitor SEO plan and linking strategy.Ensure content is aligned with marketing and sales efforts. Develop a plan for aligning content with overall marketing and event plan.Identify industry trends and develop a plan for reporting on them.Work with colleagues to explore opportunities for new and different content.

QualificationsBachelor’s degree required.Writing experience in a professional setting.Ability to create compelling stories from feature interviews.Must be able to write and edit quickly. Ability to thrive in a fast-paced environment.At least 5 years of professional writing experienceWillingness to continuously learn about customer loyalty and customer experience industry.Ability to work independently as well as part of a team. Willingness to support other job functions as needed.Experience with managing a small team and providing direction to team members.The ideal candidate would be located in Cincinnati, OH.