Senior Marketing Associate of Brand and Digital
📋 Role Overview & Responsibilities
Who we are
At LR Paris, we believe in the transformative power of thoughtful gifting. With a blend of artistry, ingenuity, and intention, we craft unique branded product solutions and packaging that not only accentuate a brand's identity but also builds authentic, timeless connections. As a team, we've successfully elevated client and employee relationships for one of the world's largest financial institutions through the creation of exclusive high net worth client gifts and the implementation of unique employee onboarding gifting programs. We have also played an integral role in the launch of new brands and the meticulous design of product lines for a renowned investment bank. Furthermore, our expertise extends to crafting exquisite gifts with purchase (GWP) packaging and customer loyalty incentives for leading global cosmetic companies. By 2028, we aspire to be the go-to branded product solution partner for all Fortune 500 companies. Role Overview:
We are seeking a Senior Marketing Associate of Brand and Digital to lead our digital marketing initiatives and craft compelling stories that enhance the digital presence of LR Paris. In this role, you will develop and execute strategies across social media and our website to not only increase demand for our unique offerings but also to articulate and reinforce the brand's identity.
You will be responsible for managing digital content that resonates with global audiences, ensuring our online communications skillfully convey the brand’s narrative and align with the company’s growth targets. This position offers the opportunity to significantly impact our market presence by delivering a consistent, engaging, and high-quality digital experience that reflects the excellence at the core of LR Paris.
What You Will Do
Develop and execute digital marketing strategies that are aligned with LR Paris' goals and brand ethos, ensuring a coherent brand narrative across all platforms.Manage and optimize end-to-end digital advertising campaigns on social media, search engines, and the website, utilizing analytics to guide strategy and improve results.Enhance the user experience on the website, focusing on continuous UX/UI improvements and regular content updates through the CMS to maintain engagement and functionality.Maintain brand consistency across all digital marketing channels, ensuring that every piece of content reflects the core values and aesthetic standards of LR Paris.Oversee the creation and distribution of digital content, including video and written materials, working collaboratively with content creators and subject matter experts to produce engaging and informative content.Continuously explore and implement new and innovative digital marketing strategies to keep the brand at the forefront of industry trends and technology.Plan and execute corporate and client events, ensuring each event is seamlessly integrated into the digital marketing strategy and enhances the brand's market presence.
Qualifications & Skills
Bachelor’s degree in Marketing, Digital Media, or related field.At least 3-5 years of experience in digital marketing, preferably in luxury goods or creative industries.Demonstrated expertise in managing digital platforms and social media with a strong understanding of digital analytics tools (e.g., Google Analytics).Experience in campaign management, content marketing, and digital advertising.Strong grasp of UX/UI design principles and web development basics.Ability to manage multiple projects simultaneously with a keen attention to detail.Creative thinker with a proactive approach to problem-solving and strategy development.Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
What Makes This Role Exciting
Spearhead digital marketing efforts in a dynamic, industry-leading setting, implementing creative strategies that elevate luxury branding.Shape and refine the digital presence of a premier luxury brand, ensuring it effectively engages and captivates a global audience.Push the boundaries of digital marketing in the luxury sector, setting new standards for engagement and customer experience.
Our Core Values: Connection: We cherish the authentic bonds and experiences we create between people. Timeless: We honor the tradition and intention inherent in each genuine, long-lasting relationship we help cultivate through the art of gift-giving. Thoughtful: We delve deeply into understanding our clients, ensuring our custom solutions are nothing short of perfect. We are artisans who obsess over our craft's details. Integrity: We pledge to uphold integrity in our relationships, actions, and solutions, offering our best to clients and to each other. Benefits: Subsidized medical, dental, and vision Commuter Benefits 401k HSA & FSA Supplemental Life Insurance Voluntary Short & Long Term Disability PTO – 2 weeks of vacation, 8 holidays and 5 sick days
Frequently Asked Questions
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Is this position eligible for remote work or visa sponsorship? ▼
This position is located in New York City Metropolitan Area with potential relocation and sponsorship assistance depending on candidate qualifications.
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