PR Specialist

MacPaw is a technology company that aims to bring humans and tech together to reach their full potential. With more than 30 million users worldwide, our products are designed to enhance the performance of macOS and iOS devices. We take pride in our Ukrainian heritage and are committed to supporting our country's growth. Our team is composed of open-minded individuals who are always willing to make a difference.

At MacPaw, we don't just create software; we create experiences that resonate with millions of users worldwide. Our legacy's core is innovation, cutting-edge technology, and a dedicated customer base. Our primary goal is to simplify the digital experience, and we have achieved this with our award-winning products, such as CleanMyMac X, Setapp, CleanMyPhone, Spybuster, and more.

As we embark on an ambitious mission to amplify our presence, we need a visionary PR Specialist in Boston to elevate our brand and narrative on the global stage. You will be crucial in helping drive our strategic initiative to transition from a traditional software company to a leader in software development.

In this role, you will:Plan, coordinate, and execute creative PR campaigns that align with our corporate brandingStrengthen the corporate perception of MacPaw as a unified software leader. This involves coordinating internal communications and external PR campaigns to reflect our unified brand messagePosition MacPaw as a thought leader by highlighting our innovations, C-level leaders, and expertise through various media channels and resourcesConduct detailed analyses of PR campaign metrics to generate insightful reports that guide future PR strategiesPitch media proactively to link MacPaw with broader news narratives, enhancing our market visibilityMonitor and analyze the media space in order to stay informed on relevant topics, as well as identify possible reputational risks, promptly respond, and protect the perception of the company and its brandOrganize events and activities in Boston to boost local brand awareness and community presence

Skills you’ll need to bring:Bachelor’s degree in Public Relations, Marketing, Communications, Journalism, or a related fieldMinimum of 3 years of experience in PR, marketing, or related communications rolesExceptional writing skills, with the ability to craft clear and compelling messages.Demonstrated experience in managing media relations, event participation, and sponsorship engagementsStrong analytical skills with proficiency in monitoring and optimizing PR metricsFamiliarity with media platforms and databases (ex: Muck Rack, Cision, Meltwater)Excellent collaboration abilities, working seamlessly with diverse, cross-functional teamsExperience working in the tech industry or with public companies will be a major plus

This full-time position requires a 40-hour work week, Monday through Friday, with flexible hours. Occasional after-hours work may be necessary. The role is based in our Boston office, where your presence is required at least three days a week.

Our Interview Process:Phone Screen with our Talent Acquisition Specialist Discovery Interview with Head of Global PRTechnical AssignmentFinal Interview & Culture Interview with Head of Global PR and Head of Digital MarketingReferences & Offer 🎉

What We OfferYour health always comes firstMacPaw believes the health, satisfaction and financial security of employees and their families are important, not only to each individual’s well-being, but also in terms of achieving the overall objectives of our organization. We offer medical, vision, and dental insurance benefits.Hybrid work model & flexible working hoursWe offer a hybrid work model, with at least three days a week on-site in our Boston office. You can choose a schedule that is comfortable for you. No one here tracks your clock in/clock out because MacPaw is built on trust and cooperation.Space to grow both professionally and personallyWhatever your dreams and aspirations are, we got you. Education budget, annual development reviews, and regular lectures. We also offer personal coaching with organizational coaches.Teams we are proud ofWe build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.Time-off policy that covers life’s needsAt MacPaw, we truly understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for any purpose.

Ready to dive into a world where innovation meets impact? Join us at MacPaw, where every day is about shaping the future of tech and making a real difference. Let’s craft something legendary together!