VP, Digital Marketing -B2B Manufacturing

Overview

Our client is seeking a dynamic, data-driven Vice President of Digital Marketing to lead all digital marketing initiatives across the organization.

Reporting directly to the President and collaborating closely with the Private Equityfirm, the successful candidate will drive the development and execution of digitalstrategies aimed at increasing profitability.

As a highly successful $25 million firm, our client is dedicated to delivering exceptional experiences forboth new and repeat clients across several segments.

Key notes

Hands-on department of one right now,Located on-site, High growth via digital marketing past experience, Smaller sized ($25m) manufacturing firm experience is strongly desired,Digital Marketing Lead,Marketplace experience.

Responsibilities

The Vice President of Digital Marketing will create and manage the marketingand digital strategies of the company by developing digital performance campaigns, overseeing the customer service and inbound sales Team and play a pivotal role in developing & achieving KPIs.Build market awareness strategies for the company and drive demand to thecompany’s consultative sales funnel.Drive cross-functional collaboration by actively engaging with variousdepartments to ensure alignment and cohesiveness in achieving marketinggoals.Develop a new company website that is SEO optimized.Develop and execute digital strategies for continued customer engagement andconversion to purchase.Optimize conversion points both online and offline, oversee website developmentas a customer touchpoint tool, and the modernization of CRM platforms.Develop, execute and optimize the performance of digital campaigns, outsideagencies, along with the ability to directly measure and manage customersuccess-driven sales development reports.Create campaigns then optimize performance of digital marketing efforts with astrong focus on test and learn methodologies.Manage and lead the customer service and inbound sales team(currently 4 direct reports) to optimize customer experienceand convert prospects to sales.Launch optimized online ads and manage budgets to increase sales and brandawareness.Coordinate creation of digital content for lead generation across variouschannels.Identify trends and optimize spend and digital performance direction based oninsights.Evaluate emerging technologies and provide thought leadership for adoption.Manage the company’s paid media presence and develop their contentmarketing strategy.Plan and execute experiments and conversion tests.Limited trade show staffing and management.

About You

10+ years’ experience leading digital marketing within a high-growth smallermanufacturing-driven firm.Strong comfort working as an independent marketing lead and having the digitalmarketing expertise to bring campaigns to life.Proven experience as a Digital Marketing Director working for a high-growthorganization.Excellent understanding of digital marketing concepts, testing, and bestpractices.Proven revenue growth experience developing B2B eCommerce, paid media,Google AdWords, Bing, email campaigns, SMS, and SEO/SEM campaigns.Expert experience with web strategy setting, content management systems, andCRM platform selection and execution.Working knowledge of ad serving tools and platforms.Perfect knowledge of web analytics tools, such as Google Analytics, Bing, andTableau.Experience with marketplace strategies and listings.Skills and experience in creative content writing and visual communicationprinciples.Excellent analytical, project management, and critical thinking skills.Ability to multitask and perform under tight deadlines.Excellent communication and interpersonal skills.Ability manage from the ground up while also being strategic in a small businessenvironment.Experience in government contract sales (25% of the business today) a plus, butnot required.BS/BA in marketing or relevant field; additional qualifications B2B web strategysetting, segmentation marketing & enterprise targeting

Location

This position will be located on-site in Athens, TN (45-minutes from both Knoxville, TN andChattanooga, TN). Experienced digital marketing leaders local to Athens, TN,Chattanooga, TN and Knoxville, TN are strongly encouraged to apply.

Compensation

$200k base plus bonus.