Digital Marketing Coordinator
📋 Role Overview & Responsibilities
THIS IS A FULL TIME, ON-SITE POSITION LOCATED IN NASHVILLE, TN.LOCAL CANDIDATES PREFERRED, NO RELOCATION ASSISTANCE PROVIDED
Join a dynamic, vibrant team and take your career in marketing to the next level! We are a rapidly growing, forward thinking global business at the forefront of the beauty industry. In this role you will be working on our brands MineTan Body Skin, b.tan and b.fresh, and alongside our marketing team of social media marketers, digital marketers and graphic designers.
We’re looking for an ambitious, creative, hard worker with a passion for marketing, branding and digital marketing. You will be responsible for supporting our marketing team across all our digital marketing activities and websites.
You will be an excellent communicator and strong administrator, to help foster collaboration from within the team and be comfortable working in a fast paced, creative environment.
We are looking for someone who is adaptable and has a varied skills base covering copywriting, content creation, content management, problem solving, reporting and analysis.You don’t need to know it all; you just need to be keen to learn new things and have the ability to work autonomously. We offer a supportive learning environment that rewards and recognizes hard work.
Responsibilities:Digital content: create, manage and optimize website copy, images and products across our own branded websites (may include Amazon, Shopify and/or Wordpress)Catalog management: create, manage and optimize product listings on our own eCommerce stores and assigned sitesPost Content Creation: copywriting, photography, videography, design and image sourcing for assigned sitesOnline promotions: execute weekly promotions on our Shopify stores, as applicableReporting & analytics: monitor website and online sales performance, prepare reports and make recommendations based on key insightsTranslations: collate copy for translation and work with our team of translators across 10+ languagesOnsite SEO: keyword research, metadata optimization and analysisEmail marketing: prepare and draft email campaigns in our email marketing platform, KlaviyoFacebook Advertising: brief in design, create ads and copywriting for highly targeted ads, monitor conversions and optimize creative.Influencer Management: sourcing specialist Amazon influencers, liaising with influencers and talent agencies, obtaining rates, working within a budget and managing send outs, if assigned and applicableCampaigns & launches: assisting with the launching of online promotions, new products, new digital experiences and brand campaignsWebsite testing and maintenance: testing new website functionality, new sites prior to launch and regularly checking existing websites’ performanceBriefing in designs and content requirements to our Graphic Design TeamCollaborates with our team of Social Media Managers, Digital Marketing Assistants, Marketing Coordinators, Web Developers and Designers to delivered a consistent, superior brand experience across all digital channelsSupporting Marketing Team with tasks including sourcing images, copywriting, reporting and assisting with events, photoshoots and video shootsOther duties as assigned
Minimum Educational Qualifications:BA Degree in Marketing, or related experience
Minimum Previous Experience:Minimum 1 years’ experience in a similar role
Other Skills:Experience in Amazon, Shopify or other eCommerce platforms highly preferredAbility to self-teach and problem solveExcellent communication skills, both written and verbalCMS and content management experienceKnowledge of Photoshop, HTML & CSSYou are highly organized with the ability to prioritize, multitask and work independentlyAbility to learn quickly and manage multiple priorities and/or projects with deadlinesKnowledge of Google Docs applications or Microsoft equivalentRelated work experience in the consumer goods, fashion or beauty industries is a plus
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This position is located in Nashville, TN with potential relocation and sponsorship assistance depending on candidate qualifications.
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