Director - Content Excellence and Marketing Agency Optimization

Job Description

Description of Position

The Global Commercial and Digital Experience (CDX) team is a newly formed organization, serving as part of Global Marketing and Technology Solutions (GM & TS). Working cross-functionally, the CDX team aims to enable the enterprise to disrupt the present and build the animal health of tomorrow by designing and delivering advanced commercial capabilities and ambitious digital experiences to help the business launch their next big bets and enable innovation at global scale. We partner across the enterprise to design, scale, enable and sustain capabilities and solutions that generate the greatest impact for the business and value for our customers. We are the critical mass required to support the enterprise across biopharma, technology and intelligence portfolios as they create moments that matter with customers to become the best animal health company in the world.

If you are a strategic thinker with an enterprise mindset and a passion for driving business growth through commercial and digital transformation, this role might be your next opportunity.

The Director, Content Excellence and Agency Optimization Lead will report into the Executive Director, Customer Experience & Content Excellence Lead. We are seeking a dynamic and experienced individual to join our team who will be responsible for developing and executing strategies to accelerate and simplify how we bring content to customers and optimize agency partnerships and investments to drive business growth at global scale.

The ideal candidate is a strategic thinker with a strong understanding of content marketing, in-house and external agency management models, and digital optimization techniques for Global to local execution.

Primary Activities

Strategic Planning

Lead the development and implementation of content excellence strategies across all channels, ensuring brand consistency, quality, and effectiveness.Make use of available data and insights to create actionable improvements to the performance of content.Develop and implement content personalization strategies and business processes to deliver tailored content and experiences to various target audiences, leveraging data-driven insights and segmentation techniques.

Global To Local Standards & Process Management

Establish and enforce content standards, processes and design templates/guidelines to ensure consistency in branding, messaging, and user experience across all content assets.Optimize global to local content supply chain processes, ensuring seamless localization and adaptation of content for different markets and regions.Define content tagging standards, metadata management and business rules across platforms.Enable seamless collaboration, version control, and workflow management processes.

Investment Monitoring

Monitor content/agency investments ensuring cost-effective planning and execution, while delivering exceptional experiences.Monitors all content/agency budgets and defines measurement framework to monitor ROI on investments.Advise Brand budget owners, procurement and finance throughout process and help to reduce duplication and ensure budgets and compliance requirements are met.

Agency Performance Optimization

Create and own a new agency model, creating guardrails, processes, and ways to measure how Animal Health works with agencies.Develop strategy to manage agency partnerships, including setting and monitoring performance standards, ensuring adherence to guidelines, and driving continuous improvement in agency deliverables.Designate strategic vs. tactical agency rosters to ensure the right talent and investment on the right work.Identify opportunities for global to local execution for top brands to pilot and test agile content methods. Identify a roster and manage relationships with creative and digital agencies to ensure high-quality services and products are delivered within budget and timelines.Directs agency processes, including templates, guidelines and adherence expectations, while communicating and aligning stakeholders Globally, Regionally and Locally

Capability Innovation & Trend Monitoring

Explore and leverage generative AI opportunities to automate content creation, operations, and personalization processes, improving enterprise efficiency and scalability, through the reduction of repetitive tasks allowing teams to focus on strategic priorities and meaningful work.Lead the strategy and implementation of modular content strategies to enable efficient content creation, adaptation, localization, translation and distribution across multiple channels and platforms.Experiment with agile content development methodologies to spark iterative and cross-functional content creation, allowing for a quicker response to market, business and customer needs.Explore effective content re-use and repurpose opportunities globally to locally, including content review and approvals and in-house content capabilities (includes regional/local content delivery service hub models and low-cost production work).Stay up to date on industry trends, emerging technologies, and best practices related to personalization, content management and agency optimization.

Stakeholder Engagement & Governance

Collaborate with cross-functional teams to gather insights, identify content process gaps, develop content planning and workflow tools, and execute content initiatives that align with business goals and target audiences.Work across functions including Procurement, Communications, Finance, Global, Regional and Local Marketing & SMEs, CDX peers, IT and Regional/Country Operations, and external strategic partnerships/agencies.Build and maintain strong relationships with local and regional teams and mentor them to improve Content Maturity.Approach all projects with a strategic mindset with a demonstrated ability to work collaboratively with individuals at all levels of a matrix organization to execute integrated experiences that drive results.Serve as a squad SME related to content governance ensuring consistency, compliance and quality of content via centralized policy and process management.

Performance Measurement & Quality Oversight

Establish content quality and performance management processes, including regular audits, performance analysis and optimization initiatives to improve content effectiveness and impact. Ensure content KPIs and metrics are planned for and tracked during and post-execution to allow for improved decision making.

Education

Bachelor’s degree in business administration, marketing, or related areas of study.

Prerequisites

Minimum of 10 years of proven experience in roles such as content Marketing, personalization strategies, content operations/management and agency management, or commercial operations.In depth knowledge of content standards and operations, UI/UX template design, information architecture, modular content, Search Engine Optimization, generative AI and global to local supply chain management.Strong analytical skills with ability to interpret data, identify trends, and make data-driven decisions to optimize content performance.Excellent project management skills, with the ability to manage multiple projects and stakeholders in a fast-paced environment. Strong communication and collaboration skills with the ability to work effectively with cross-functional teams and agency partners.Experience with content management systems, automation tools, headless and analytics platforms.Ability to adapt to evolving technologies and industry trends.Experience in managing global capabilities with an understanding of the dynamics of a networked Global, Regional and local organization.Strong negotiation and vendor management skills with experience in contract negotiations and budget management.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and influence without authority.Results oriented mindset with a focus on achieving targets and driving business outcomes. Ability to drive and thrive in a fast-paced, high-pressure environment with proven ability to think strategically, communicate clearly, think conceptually, deal with ambiguity, and work under pressure.Ability to execute senior leader endorsed, multi-dimensional projects across a broad group of enterprise stakeholders.Strong executive presence, facilitation, written communication, and presentation skillsWillingness to travel internationally.

Preferred

Previous Brand, Digital Marketing or Commercial Operations experiencePrevious content or agency management experienceExperience with modular content and agile marketingGlobal Product or Capability Launch ExperienceExperience of working in a highly regulated sector

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected Salary Range

$181,600.00 - $285,800.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

Domestic

VISA Sponsorship

No

Travel Requirements

10%

Flexible Work Arrangements

Not Applicable

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

N/A

Requisition ID:R289423