Director - Enterprise Digital Ecosystem

Job Description

Description of Position

A key role within our Global Animal Health Enterprise the Global Animal Health Enterprise, the Enterprise Digital Ecosystem Director will be responsible for driving organizational change, developing and transforming the Enterprise Animal Health Digital Ecosystem.

In close collaboration with commercial leaders, in-market colleagues and Global Marketing, the Director will define digital experiences that are aligned with our commercial priorities. They will develop the strategic vision and the implementation of initiatives across our markets and regions.

They will be an identified leader that can drive digital transformation across the business at all levels. They will interact and influence across the enterprise to ensure a focus on revenue driving activities, Field Force Efficiency, and improved Digital Experience within the context of the Digital Customer Journeys. The Director will be the SME (Subject Matter Expert) on digital transformation. These areas of expertise may include and are not limited to: Enterprise Digital Transformation, Change Management, Growth and Conversion Strategy. Also having strategic experience in Digital Analytics, Mobile App Development, social media, CMS/Web, and eCommerce.

This role will collaborate closely with commercial market leadership to ensure the seamless integration of digital experiences, processes, and tools throughout the entire enterprise. Strategically positioning the digital ecosystem to achieve global cohesion and maximize effectiveness.

In this influential position, the focus is on fostering a culture of collaboration and co-creation, driving the reinvention of our online experience for diverse customer types, including Pet Owners, Veterinary Professionals, and Farmers. Leading the establishment of unified design principles, information architecture, SEO strategy, information architecture, and UX standards, this role plays a critical role in not only shaping the organization's digital landscape but being the catalyst for more broader transformation in our culture, ways of working and overall digital maturity.

The ability to influence and drive change across the enterprise is paramount, with an unwavering focus on creating synergies across multiple functions and leading virtual teams of multidisciplinary colleagues. Acting as the guardian for our Digital Experience, ensuring the organization maintains a consistent and exceptional digital presence.

Simplifying web and app journeys while aligning with commercial objectives is key. This entails defining, mapping, and implementing comprehensive end-to-end web journeys in collaboration with regional and in-market colleagues. The primary goal is to maximize engagement, conversion, and customer retention.

Bringing extensive experience in UX principles and user-centered design, proficiently facilitating Design Thinking workshops that involve cross-functional teams and diverse perspectives. They excel at identifying opportunities to enhance web journeys and deliver a best-in-class experience, working collaboratively across markets and regions to establish multi-year objectives aligned with leadership teams.

Key Responsibilities Include

Developing and implementing a global design strategy for all web properties.Creating standards and guidelines for digital acceleration initiatives and applications.Developing initiatives to drive increased traffic, lead generation, and enhanced website insights.Defining and articulating a clear vision and roadmap for our digital journeys.Developing business cases for enhancements in alignment with regional and market plans.In terms of new ways of working, the Enterprise Digital Ecosystem Director establishes processes, and standards to ensure that all websites align with the global design. They also collaborate closely with regions and markets to align processes with local legal and compliance requirements.Fostering a UX-centric culture is of utmost importance, including educating marketers on UX principles to enhance the performance of web properties throughout the entire customer lifecycle. They establish and ensure consistent adherence to User Experience Principles across the organization.Driving user loyalty and optimization involves the development and implementation of targeted programs to increase customer loyalty, retention, and satisfaction. Proactively identifying and resolving user pain points and friction areas, as well as leveraging analytics and data for trend identification and improvement planning, are essential components of this role.Personalization is another critical area of focus; they will develop a comprehensive plan to enhance personalization across the web experience. Collaboration with data teams and other platform owners, such as CRM and Marketing Automation, is key to driving successful implementation.Staying abreast of industry trends, emerging technologies, and best practices in user experience is essential for this role. Continuously benchmarking against competitors and other industry leaders allows for innovation and differentiation in the organization's customer experience.Lastly, cultivating a culture of collaboration is a priority, supporting local teams to collaborate effectively, leverage best practices, and successfully manage the website ecosystem while reducing costs.

About You

Executive Presence - you have the ability to simplify complex concepts and effectively communicate them to senior leaders, aligning those concepts with their goals and inspiring them to take action.Entrepreneurial - You thrive in ambiguous situations, easily adapt to change, and actively drive change within organizations.Growth Mindset - You have a passion for continuous learning, exploring new ideas, and consistently improving yourself, your team, and your projects.Data Driven - You make informed decisions by relying on data and possess a clear understanding of the data required to drive impactful outcomes.Tenacious - You embrace challenges and maintain a positive outlook in the face of setbacks, staying focused on your objectives.Activator - You possess the ability to initiate and complete tasks, utilizing your influential skills to bring together the right individuals and motivate them towards progress.Coach - You empower others to excel in their work by inspiring, motivating, and enabling them to align with your vision and take ownership of their actions.

Education

Bachelor’s or Master’s degree in business administration, Marketing, or equivalent level work experience.

Skills And Experience

Customer focus with a strong value-based approach; champions a customer-focused culture.10+ years of commercial Customer Experience and Digital Transformation leadership Ability to work hands on and strategic.Demonstrated success in developing and executing a vision and plan globally.Expert knowledge of information architecture, UX principles and SEOAbility to simplify the complex and define a path forward, getting consensus across diverse stakeholders.Strong understanding of customer behavior, user experience, user-centered design principles and design thinking.Outstanding analytical skills and the ability to assess disparate data and distil them into meaningful, actionable strategic insights and recommendations.Successful design and deployment of change management tools and techniques resulting in widespread adoption of delivered systems.Ability to work alone and through an enterprise organization, creating advocacy at all levels.Strong program management skills. Demonstrable ability to develop and execute complex cross-functional plans.Proven ability to build highly effective collaborative working relationships with key internal stakeholders and external suppliers.Executive presence. An accomplished presenter and visionary who has successfully built support for, and secured funding for, large-scale enterprise-wide initiatives.Proactive, innovative spirit in researching and ability to respond quickly to new ideas and trends.Prior experience with Agile Scrum delivery teams and methodologiesExcellent communication and influencing skills both written and verbal.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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About

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected Salary Range

$181,600.00 - $285,800.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

Domestic

VISA Sponsorship

No

Travel Requirements

10%

Flexible Work Arrangements

Not Applicable

Shift

Not Indicated

Valid Driving License

No

Hazardous Material(s)

N/A

Requisition ID:R289427