Integrated Marketing Manager, MR

Meta + Reality Labs OverviewAt Reality Labs, we're building tools that help people feel connected, anytime, anywhere. We are seeking an experienced Integrated Marketing Manager for the Meta Quest team within Reality labs to help drive the future of mixed reality devices forward.The Role The Meta Quest marketing team is responsible for driving the outbound consumer marketing strategy to support our mixed reality device portfolio from acquisition through to retention. This includes always on activity as well as developing full funnel programs to support new hardware launches.In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fuelled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes.The ideal candidate is someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.

Integrated Marketing Manager, MR Responsibilities

Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growthIdentify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market dataEnsure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the businessDemonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metricsModel inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectivesCultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Minimum Qualifications

8+ years of experience in a centralized integrated marketing functionExperience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefsExperience to develop recommendations and synthesize learnings through dataEqually experience leading cross functional teams as they are in tactical executionTrack record of building effective partnerships with PMM and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing to shape multi-year brand strategiesExperience in leading complex marketing programs from ideation to execution through to reportingExperience navigating change and driving through ambiguity

Preferred Qualifications

Hardware marketing experienceGlobal experience is a plus

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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