Sr. Manager, User Acquisition Marketing

Job Description

Our client is looking for a creative and analytical Senior Manager, User Acquisition, to lead their audience growth strategy. This is a high impact, high visibility role based in San Mateo, California and reporting to the VP of Marketing.

Key Responsibilities

Own and drive our global user acquisition strategy across organic and paid media channels to meet our active audience, awareness and subscriptions goalsManage a paid marketing agency to advise on a strategy that effectively balances awareness driving and subscriber acquisition efforts across channelsLead our SEO and ASO efforts in conjunction with our product teams, platform partners and agencyPartner with our BI and Analytics teams to analyze UA performance across campaigns and channels with a strong understanding of attribution methodologies to measure and optimize on our media mixExecute and operate our organic social and partnerships in conjunction with the brand/integrated marketing team, owning all reporting and analytics for these channelsCollaborate across teams for cohesive end to end marketing campaign successDevelop and manage a team of 3 reports across locations and time zones

Requirements

Bachelor's degree in Marketing, Communications, or a related field8+ year of work experience in digital marketing, with an emphasis on growth marketing and both paid and organic channels3+ years experience managing a team of direct reportsExcellent analytical skills with experience in Google Analytics and other data reporting and visualization tools such as Looker and AmplitudeSolid understanding of paid marketing channels and social media platforms (Meta, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, Sprout Social etc.) and their analytics toolsDeep knowledge of user acquisition channels and their measurementExcellent written and verbal communication skillsExperience collaborating in a fast paced and highly cross-functional environmentFamiliarity with Asana and marketing analytics tools