VP, Head of Technology – Marketing
📋 Role Overview & Responsibilities
Requirements
Description and Requirements
VP, Head of Technology – Marketing
The Team You Will Join
MetLife is on a transformation journey to becoming a customer-obsessed organization and a leader in digital products and digital experience for our customers. Driven by passion and purpose, VP Head of Marketing technology will play a key role in Global Technology by leading a team that focuses on gaining a clearer and deeper understanding of our customers and how we can best serve them. Using best in class marketing technology, this team will enable marketing LOB by creating marketing assets that meet customer needs and delivering these offerings via their preferred distribution and media channels, and monitoring and optimizing the success of these offerings to ensure we continuously meet their evolving needs.
The role has a critical responsibility to develop strategy and execute on Marketing teams’ vision – to be a customer-centric and data driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity. The leader will work side by side with Business Executives across Marketing and other LOBs to deliver major programs by coordinating business alignment, customer experience and end-to-end accountability for Marketing, including customer feedback, iterative enhancements, automated testing, ongoing support and backlog management.
The Position
The VP, Head of Technology – Marketing is accountable for setting the strategic technology direction and creating capabilities for Marketing lifecycle across experience strategy, design and activation and Marketing Operations. This role will play a critical role in developing solutions that create engaging digital experiences, drive customer demand, and enhance MetLife’s Digital Marketing maturity.
This role will provide expertise in channel strategies, platforms and tools required to drive marketing performance. Leveraging marketing technology and data & analytics this role will create capabilities that drive business value. This role will be accountable for driving efficiency and effectiveness of execution and increase the sophistication of our engagement with customers.
This role inspires collaboration and will ensure alignment of execution to the specific business and customer outcomes.This role will drive efficiency and effectiveness of marketing in region via all appropriate channels, enabled by technology and data.
This role will be accountable for driving efficiency and effectiveness of execution and increase the sophistication of our engagement with customers.
Key Responsibilities
Develop, own and execute vision, strategy, and roadmap for all Global Marketing technology projects & programs. Accountable for end-to-end product design, delivery and ongoing maintenance & support for capabilities across digital channels including web, apps, and email, to ensure seamless delivery of experiences Establish and manage a set of standards and a structured approach to data and Marketing Technology solutions-architecture, business case development, technology requirements, funding, and implementation. Extensive knowledge and experience with key digital marketing capabilities including data management, marketing analytics, marketing automation and orchestration, decision/offer engines, personalization, multi-channel activation, and customer engagement. Experience with Adobe Experience Cloud is strongly preferred. Provide thought leadership to create an environment that fosters innovations and drives the business forward in maturity to build a world-class Marketing Technology shared-services practice. Build productive relationships and personal credibility with key business and technology stakeholders to ensure successful delivery and maintain alignment, in a highly matrixed and complex environment. Ensure appropriate financial and reporting processes are in place to provide transparent and frequent reporting on program value, budget, status and risks. Provide thought leadership and inspiration internally and externally to attract and retain key talent
Position Requirements
15+ years of experience leading CX and Marketing activation platforms across Web, digital products and apps, social and email platforms 10+ years of experience of with digital marketing production and program management, leading regional and global campaigns and programs that use agile marketing efforts. 5+ years of experience with Adobe digital cloud solutions. 5+ years of building and managing data, analytics, and marketing intelligence efforts Accomplished change management leader, able to operate effectively in a highly matrix environment.
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This position is located in Cary, NC with potential relocation and sponsorship assistance depending on candidate qualifications.
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