Senior Manager – Product Marketing
📋 Role Overview & Responsibilities
Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 190,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group with over 300 employees in the US, with offices in New Jersey, Kentucky, Charlotte, Georgia, and Arkansas. We are expanding our business in the US and North America.Job SummaryWe are seeking an experienced and visionary Senior Product Manager to lead the strategic direction and execution of our product categories in Major Appliances. This role is a P&L owner, responsible for product strategy, planning, roadmap, pricing, channel management, customer relationship and more. You will calibrate with cross functional teams, including Sales, Marketing, Engineering and HQ teams to drive business growth.Essential Job Responsibilities P&L owner for category revenue and profit.Manage product planning across the matrix with R&D, design and quality, identify opportunities for potential new product development, develop local line-up logic, product positioning, and pricing strategySupport key accounts management and sales Rep management in product sell-in, assist in developing channel and flooring strategy for new product launches, prepare for product line reviews, and drive initiatives to obtain sell-through.Develop and execute go-to-market plans for new product launches and feature releases. Collaborate with marketing, IoT and sales teams to develop messaging, positioning, and sales enablement materials to drive product adoption and revenue growth.Manage promotional budget, focus on cost improvement, product productivity improvement and forecast accuracy.Be the segment expert in the category for industry trend, regulatory issues, competition, pricing and other market intelligence analysis and share consumer and buyer insights.Provide regular updates to senior leadership and key stakeholders on product status, key milestones, and strategic initiatives.Other Duties as Assigned. Required QualificationsBachelors degree in Marketing, Product Management or related discipline.10+ years in Product Management, Sales, Merchandising, or Marketing in Home Appliances. Dynamic leadershipDomestic travel is up to 25%, International 2-4 times a year.Base Salary: $130K - $ 170K, 20% bonus,401K and Medical Benefits.
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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This position is located in Parsippany, NJ with potential relocation and sponsorship assistance depending on candidate qualifications.
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