Sr. Manager Brand Marketing
📋 Role Overview & Responsibilities
Job Description
Sr. Manager Brand Marketing
The primary function of the position is to develop and manage the planning and execution of brand marketing initiatives that fulfill marketing strategies. Implement and execute the communication programs, brand development, and new product launches, as well as general marketing support of the business. Develop programs that meet our financial objectives for sales, gross margin and profitability.
Duties And Responsibilities
Lead the development and communication of point of sale material, promotions, and advertising campaigns that ensures clear brand representation across all channels of distribution.Work with channel and product managers to develop integrated marketing programs (packaging, promotions, point of purchase, events, marketing communication materials etc.) for specific opportunities that contribute to business growth.Develop marketing programs that build brand equity and fulfill marketing and financial objectives. Assess the needs, opportunities, and risks associated with these initiatives through research and feasibility analysis.Generate product/project objectives, goals, and timelines and work cross-departmentally to ensure that key milestones are met and goals are achieved.Develop and execute the annual marketing plan activities, forecasts, programs, promotions, budgets and P&L. Manage the marketing plans within the approved budget levels.Work on the strategic and tactical activities of advertising agencies and other outside suppliers.Conduct competitive market analysis to formulate recommendations for an annual brand plan, including advertising and promotional strategies.Develop and analyze sales reports from internal sources, and syndicated data in order to identify key issues, trends and opportunities.
Education And Experience Requirements
Requires a bachelor’s Degree in Marketing or Business (MBA preferred)Minimum 10 years experience in sales and/or marketing, preferably within hardware/home center or industrial distribution channels.Must possess strong analytical, computer, communications and presentational skills.Ability to travel 20% of time.
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This position is located in Milwaukee, WI with potential relocation and sponsorship assistance depending on candidate qualifications.
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