Senior Marketing Manager
📋 Role Overview & Responsibilities
About Misfits Market
Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.
About the Role
We’re looking for a Senior Marketing Manager (Paid Search & Display) to join the Misfits Market Growth Marketing team and manage our paid search & display advertising. This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting. Qualified candidates are expected to have extensive experience in the Google advertising platform, knowledge of digital advertising best practices, as well as experience managing growth / performance marketing objectives. Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance. This role reports to the Director of Growth Marketing and works alongside a paid social marketing manager and offline channels marketing manager.
Responsibilities
Manage paid search & display campaigns on digital channels including Google and BingManage campaign elements including bidding, budgets, keywords, targeting, copy, creative for the objective of maximizing efficiency and volumeManage Google Video/Youtube & Shopping ads & Apple Search AdsProvide regular performance updatesPerform and report on A/B tests to find optimizationsInvestigate paid search / display performance trends using marketing platforms and web analytics toolsCollaborate with brand team members including copywriters, designers to develop new copy & creative
Requirements
4+ years of experience managing paid search & display advertisingFull mastery of Google Ads platform, including ad management, reporting, and conversion trackingExperience with growth / performance marketing objectives including new customer acquisition and/or salesExperience with Google Shopping campaigns / PLAsStrong communication skills, including the ability to express quantitative data & insights clearly and concisely(Nice to have) Experience with video advertising on Google
Details of Position & Benefits
Salary range $125k - $135kFull-time exempt position100% Remote WorkSalary and employee stock options commensurate with experienceUnlimited PTOMultiple health, dental, and vision plan optionsLife Insurance401K planMisfits Market Employee Discount
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This position is located in United States with potential relocation and sponsorship assistance depending on candidate qualifications.
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