Senior Marketing Manager

The role:As the Senior Marketing Manager, you will assist the Group Marketing team (headquartered in the UK) with creating the marketing strategy in the US and successfully implement marketing initiatives ranging from SMB to Enterprise to grow US market share. You will lead the US-based marketing team, currently incorporating a marketing manager and marketing intern, with scope to grow in time. Ably supported by the Group Marketing function, you will deliver marketing plans and liaise with the sales team to maximize all sales initiatives. You will support key marketing projects and campaigns and assist with identifying and developing key partnerships to drive business growth.

Key responsibilities:•Support, collaborate and execute the US marketing strategy with partnership from the Group Marketing function and executive leadership.•Develop positive and effective working relationships with the Group Marketing function, leveraging resource whilst ensuring relevancy for the US market.•Work alongside the sales and business development team to grow revenues in vertical markets. •Develop product and value proposition in line with market demands. •Identify key partners who will help us achieve our goals of brand recognition and client acquisition.•Collaborate with our PR agency to create thought-provoking and engaging content and PR within our target verticals and geotargets. •Transform our social media presence by earning new and engaged followers via savvy social strategies which stand out.•Ensure digital performance is on plan and aligned to the overall strategy, working closely with the Group Head of Digital.•Be a brand guardian and champion of our brand, ensuring every aspect of Moneypenny, from social media posts to sales messaging fits our brand vision and trustmarks.•Provide support to our sales team by:•Overseeing any marketing requirement for presentation or pitch campaigns.•Managing event logistics and ensuring maximum ROI.•Creating any assets required to aid lead generation, progression and conversion.•Implement and manage ABM program.•Develop communications and insight strategy to build a stronger relationship with our clients, and increase cross-sell, upsell revenues and tenure.•Build stronger ties and reputation locally to support recruitment goals. •Implement performance metrics, tracking, and reporting on all marketing activity. Analyzing performance and ROI.•Lend your expertise to internal engagement activity as required.•Ensure the Moneypenny brand is consistent across all literature.•Manage the merchandise purchase process in the US Market.

The person:•A strong team player, always ready to get stuck in and help, but equally happy working alone when required.•Proactive, motivated and able to use your own initiative.•High energy, approachable, and comfortable dealing with a range of stakeholders.•Cool and calm in the face of pressure, you’ll enjoy a fast-paced and varied working environment.•An excellent communicator with proven experience of successfully working with remote teams/HQ .•Super-organized, and able to work on different projects at one time while maintaining deadlines•Proficient in digital tools including CRM, Google Sheets, Trello, Zoom, Social Media Platforms, MS Teams.