Senior Manager, Ad Impact
📋 Role Overview & Responsibilities
Our client, a global broadcast media and entertainment company, is actively looking for a Senior Manager, Ad Impact to join their Ad Sales Impact & Measurement team! This role is onsite hybrid 3 days a week so local candidates are required.
- **This is a 3 month initial contract position***
This Senior Manager, Ad Impact will interact with internal clients, advertisers, agencies, and measurement/research vendors to assist in the development and execution of research plans that evaluate overall campaign impact, as well as the impact and benefits of specific campaign elements, properties/programs, and platforms!
ResponsibilitiesPull data from research tools, dashboards and data files from vendors to gather insights about campaign performanceCreate presentations that communicate campaign results, insights and recommendations in visually compelling formatsEngage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlinesMaintain normative database for specific benchmarkingAssist in the development of case studiesPartner with internal and external stakeholders in support of enabling exposure data for measurementWork with senior Research Management in evaluating new research tools and other data sources/vendors to understand capabilities and potential benefits to campaign measurement Collaborate across internal Insights & Measurement teams to deliver on organizational needs
Required Skills & ExperienceBA/BS degree, preferably in Marketing, Communications, Psychology, Media, Economics/Finance, Math, Statistics, Computer Science, Information Technology, Marketing Analytics or related field4+ years of experience in a media or marketing analytics role; experience at a broadcast or cable network, advertising agency or primary research vendor/provider is a plus!Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Kantar, EDO, Dynata, iSpot, LiveRamp / Data Plus Math, NCS, ListenFirst, and YouGovPrimary research expertise across qualitative and quantitative research methods that support internal objectives, including writing surveys, managing survey fielding, analyzing banners /crosstabsUnderstanding of the digital ad tech ecosystem, with an emphasis on data management and taggingExperience with conducting campaign effectiveness or attribution studies with walled gardens a plus (Meta, Snapchat, TikTok)Proficient in data visualization tools such as Tableau, Power BI and/or others, with a demonstrated track record of creating insightful dashboards
Frequently Asked Questions
How do I apply for the Senior Manager, Ad Impact position at Motion Recruitment? ▼
Click the “Apply for this Position” button on this page to submit your application directly to Motion Recruitment without recruitment intermediary fees.
Is this position eligible for remote work or visa sponsorship? ▼
This position is located in New York, NY with potential relocation and sponsorship assistance depending on candidate qualifications.
Are there any candidate fees on Hirely? ▼
No. Hirely is completely free for candidates. We never charge registration fees or placement fees.
Legitimate employers will never ask you to transfer funds, purchase equipment from unauthorized vendors, or pay application/visa fees. Hirely rigorously monitors listings, but always verify communication is from official corporate email domains.
Learn how to protect yourself against employment fraud →