Digital Marketing Director

Our client is seeking a highly skilled and experienced Digital Marketing Director to join their dynamic team. The ideal candidate will have a proven track record in digital marketing, particularly within the B2B sector. Product healthcare experience is strongly preferred with experience in fast-paced, high-growth, entrepenurial envionments. We're seeking passion for leveraging digital channels to drive growth and make a positive impact. Reporting directly to the CEO, this role offers the opportunity to play a key role in driving significant growth for the company.

Key Responsibilities

Develop and execute comprehensive digital marketing strategies to drive customer acquisition, retention, and engagement.Manage all aspects of digital marketing including paid search, social media advertising (with a focus on LI & Meta), email marketing, and other relevant channels.Collaborate with the CEO and other key stakeholders to define marketing objectives and KPIs, and develop plans to achieve them.Utilize data-driven insights to optimize campaigns, improve performance, and maximize ROI.Lead the creation of compelling content and messaging that resonates with our target audience and supports our brand positioning.Stay abreast of industry trends and best practices, and proactively identify opportunities for innovation and improvement.Build and maintain strong relationships with internal teams, external partners, and vendors to ensure successful execution of marketing initiatives.Provide regular reporting and analysis of key metrics, and make recommendations for future strategies and tactics.

Qualifications

5+ years of experience in digital marketing, with a focus on B2B.Healthcare product marketing experience strongly preferred.Experience with planning, creating, optimizing and executing paid media channelsAbility to work Eastern or Central Daylight time hours.