Senior Marketing Manager, Demand Generation

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JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

The Demand Generation Manager is responsible for leading and executing integrated demand generation campaigns for one or more strategic business units by employing the right mix of inbound and outbound, account-based and paid media strategies to optimize lead-to-opportunity deal funnel. The successful candidate has proven leadership expertise, particularly in partnering with strategic marketing, research and sales functions, to advise, develop and ensure alignment on demand generation campaign strategy, execution and performance measurement. The candidate will have a strong project management orientation and be agile in coordinating cross-functional delivery and support of campaign elements such as marketing services for content and creative and marketing technology/analytics.

Roles/ Responsibilities

Responsible for demand generation strategy and prioritization of multi-channel, multi-touch demand creation campaigns that leverage both inbound and outbound tactics in support of JLL's revenue goalsDevelop and execute regional demand creation programs for regional business lines and consult with adjacent marketing and sales teams, including the national digital strategy team, who are working on local or industry-based demand generation effortsResearch and determine the most appropriate strategy, channels and tactics to generate awareness and interest among our target buyersManage and work within marketing technology platforms (e.g., marketing automation, CRM, analytics)to regularly monitor and measure program effectiveness, and report to executive leadershipForecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length and manage reporting dashboards for marketing and executive audiencesPartner with brand and communications team, including a content producer and PR agency, to identify opportunities to leverage paid media tactics such as digital advertising, including retargetingPartner with the national digital strategy team to ensure adherence to best practices, consistent operations, etc.Understand the marketing technology landscape, including third party vendors, that could provide expertise/services to the organization to drive demand generation initiatives

Education

BA or BS degreeMBA in marketing or related business degree preferred

Background/ Experience/Skills

10+ years in a B2B marketing role with experience in demand generation campaign development, deployment and measurementExperience in digital/inbound marketing including content marketing; ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)Direct experience and functional understanding of marketing technology platforms and tools, including but not limited to these or similar: CRM (e.g., Salesforce), marketing automation (e.g., Eloqua), content management (e.g., Adobe Experience Manager), web analytics (e.g., Adobe Analytics) and business intelligence and reporting toolsExcellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiencesDemonstrated strong information gathering and skills for uncovering and defining deliverables, needs and outcomesDemonstrated ability to set strategy as well as execute that strategyTeam player with cross-functional project leadership skills, collaboration; ability to focus on individual work that drives team goalsHighly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

Location

On-site -Chicago, IL

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized Benefits That Support Personal Well-being And Growth

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

401(k) plan with matching company contributionsComprehensive Medical, Dental & Vision CarePaid parental leave at 100% of salary Paid Time Off and Company HolidaysFlexible and Remote Work Arrangements may be available

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Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

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For candidates in the United States, please see a fully copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Pursuant to the Arizona Civil Rights Act, criminal convictions are not an absolute bar to employment.

Pursuant to Illinois Law, applicants are not obligated to disclose sealed or expunged records of conviction or arrest.

Pursuant to Columbia, SC ordinance, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job-related convictions will be considered and will not automatically disqualify the candidate.

Accepting applications on an ongoing basis until candidate identified.