📋 Role Overview & Responsibilities
Requirements:1-3 years of relevant work experienceHands-on experience in managing monthly campaign budgets of $25k-$50k+Advanced Microsoft Office skills, especially Excel and PowerPointGoogle Ads (Fundamentals & Advanced) Certifications, additional certifications (especially Facebook Blueprint) a plus.Experience working in Google AnalyticsExperience with YouTube, Google Display & Twitter Ads a plus
Core Responsibilities:Daily use of reporting, analytics, and trend tools (SEMRush, Google Analytics, Moz)Digital Campaign Research & Development: keyword development, audience targeting, ad copy creation & testing, account set-up and restricting, bid and budget management, etc.Responsible for tactical execution and regular campaign audits/reviews – as well as communicating your findings in an actionable manner to internal and external stakeholdersSolution-oriented & client-focused – the ideal candidate will constantly be seeking new ways to improve current processes or introduce new approaches that will contribute to the client’s success.Plan, design, manage and optimize paid search campaigns: Account Configuration, Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B TestingPlan, design, manage and optimize programmatic display/video campaigns: Account Configuration, Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B TestingPlan, design, manage and optimize paid social campaigns: Account Configuration, Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B TestingCampaign Reporting – Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysisCampaign budget maintenance & monitoring to ensure proper pacing.Effectively communicates insights and learnings based on campaign performance to their clients.
Compensation 85K - 125K
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