Digital Marketing Manager

Responsibilities:Develop and execute digital marketing strategies to drive online traffic to the company website and generate leads.Manage all aspects of digital advertising campaigns, including campaign setup, monitoring, optimization, and performance analysis.Create engaging and compelling content for social media platforms, email marketing campaigns, and other digital channels.Monitor and analyze key performance metrics to measure the success of digital marketing initiatives and make data-driven recommendations for improvement.Stay up-to-date with the latest trends and best practices in digital marketing and recommend new strategies to enhance our online presence.Collaborate with cross-functional teams, including marketing, design, and sales, to ensure alignment and consistency across all digital marketing efforts.Assist in the development and execution of digital marketing campaigns for new product launches, promotions, and events.Qualifications:Bachelor’s degree in Marketing, Communications, or related field.2+ years of experience in digital marketing, preferably in a similar role.Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.Strong understanding of SEO principles and best practices.Excellent written and verbal communication skills.Creative thinker with a passion for digital marketing and a strong attention to detail.Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.Strong analytical skills and the ability to interpret data to drive decision-making.Experience with graphic design and video editing tools is a plus.