Regional Outreach Manager II

Overview

To implement strategic initiatives which increase awareness of Navy Federal and the benefits of membership, attract new members, and promote a positive corporate and community image of Navy Federal Credit Union. To plan and deliver member acquisition presentations at Department of Defense (DoD) recruit locations.

Responsibilities

Participates in the implementation of member acquisition initiatives that adhere to and support corporate and department member acquisition strategies.Develops and conducts presentations to large audiences of Army/Marine Corps/Navy/Air Force recruits regarding the benefits of Navy Federal membershipImplements regional member acquisition campaigns/activities and educational initiatives (e.g., membership, financial management presentations) to be offered where Navy Federal has potential members (e.g., surrounding communities, ROTC units, recruiting commands, and other DoD organizations)Collaborates with Branch Operations, Contact Center, and local management to ensure appropriateness, continuity, and effectiveness of member acquisition campaigns and activities in attracting membershipCollaborates with representatives from Navy Federal business units to develop cohesive communications to promote Navy Federal's products and services in support of member acquisition strategiesIdentifies membership growth opportunities and participates in the development of member acquisition initiatives.Researches Navy Federal field of membership, publications, materials, and financial news to identify member acquisition opportunities, potential areas of concern, and strengthen the Navy Federal Brand through marketing and promotional activitiesCoordinates with Member Research to conduct membership surveys, focus groups, and other research with members/civilians/clients to gather information to assess demand and satisfaction trends and determine the effectiveness of Navy Federal's member acquisition strategy/resultsPartners with Member Research to interpret results from new membership statistics and other data obtained from member acquisition campaigns/activities; provides reports, presents conclusions, and makes recommendations to AVP regarding strategy/project direction, status, and changes; implements changes/enhancements to the programsContributes to achieving project objectives and performance goals; provides input on resource requirements, return on investment, and campaign effectivenessClarifies goals and performance targets to Branch staff and guides others towards achieving branch and credit union objectivesOversees and reviews projects and initiatives to ensure that schedules comply with Navy Federal requirements and standardsServes as liaison with internal and external contacts involved in member acquisition initiatives.Promotes awareness and trust across all Navy Federal business units to ensure continued focus and partnership on member acquisition and promotion of all products and servicesEstablishes, develops, and fosters relationships/partnerships with the DoD Recruiters, base and Main Command personnel, ROTC contacts, DoD civilian agencies, media/marketing representatives, and local community organizationsPartners with local Navy Federal management to develop, enhance, and maintain procedures necessary for the timely completion of all membership acquisition tasksServes as point of contact on trends, competitor activity, and forthcoming events impacting Navy Federal member acquisition effortsMakes budgetary recommendations to management regarding promotional materials, travel, and equipment for submission in the Annual Financial PlanMaintains and updates knowledge of marketing and acquisition communications for financial servicesDevelops and maintains a thorough knowledge of Navy Federal's field of membership, products, services, the financial service industry, and economic trendsReceives moderate guidance and instructions from higher level staff and/or management for projects beyond regular scopeResponds to management questions and provides solutions, alternatives, and outcomes for problems which may have moderate impact and/or complexityParticipates in the design and implementation of changes to operations and larger projectsLeads teams and/or projects and manages project resources related to initiatives that have moderate impactWorks with SMEs from other business areas to interpret and apply results of analyses to develop initiatives/programs and create presentation materialsPerforms other related duties as assigned or appropriate

Qualifications

Progressively responsible experience that provided strong knowledge of marketing, project management, market research, or member relations practices, principles, and processesDemonstrated work experience in identifying membership growth opportunities and participating in the development and implementation of member acquisition programs, event strategies, or creating/expanding business opportunitiesDemonstrated ability to work independently, manage multiple programs and campaigns, resolve conflicting requests, meet changing requirements and priorities, exercise sound judgment, demonstrate initiative, meet deadlines, and accomplish business goalsAbility to interpret and apply regulations/instructions/policies/directives and to present findings and conclusions clearly and conciselyExpertise in making presentations to large groups of peopleHighly effective verbal, written, and interpersonal communication skills, including skill in persuading others towards desired goalsStrong administration, organization, and leadership skills

Desired Qualifications

Familiarity with Navy Federal's business objectives, field of membership, products, services, policies, procedures, and practicesKnowledge of the financial services industry and the uniqueness of credit unionsPrior military service or experience working with the militaryBachelor's degree in Marketing, Business, Communications, or related field

Hours: Monday - Friday, 8:00AM - 4:30PM

Locations: 3340 NW Randall Way Silverdale, WA 98383 *Open to remote in the geographical proximity of SeaTac and Silverdale WA area.

About Us

You have goals, dreams, hobbies, and things you're passionate about—what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family, and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it:

Military Times 2022 Best for Vets Employers WayUp Top 100 Internship Programs Forbes® 2022 The Best Employers for New Grads Fortune Best Workplaces for Women Fortune 100 Best Companies to Work For® Computerworld® Best Places to Work in IT Ripplematch Campus Forward Award - Excellence in Early Career Hiring Fortune Best Place to Work for Financial and Insurance Services

Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability

Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team’s discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position

Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.