Senior Manager, Measurement Insights

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Responsibilities

Job Description

This is an exciting opportunity to work and grow at the intersection of, media, advertising, and data science. We are looking for a self-starter who is proficient in advanced analytics/data science, who demonstrates critical thinking, problem-solving skills, strong communication skills, and the ability to work on multiple engagements simultaneously.

You will have the exposure to cutting edge technologies and will work closely with advertisers, sales and planning, vendors, product teams, research and insights, and industry vendors, and you will play an integral role driving innovation across NBCU portfolios.

We don't have a typical day-to-day because every day is different! This list just gives you an idea of responsibilities:

Work with cross-functional teams in all stages of the measurement lifecycleConduct analysis using NBCU 1st party data, and or 3rd party data for audience targeting, measurement and optimization, including log-level and customer levelResearch cutting edge media measurement methodologies, run test queries on sample data and synthesize findings to senior leadershipExplore machine learning algorithms, develop customized models, and deploy models to productionCrunch, investigate and analyze various kinds of data across different data sources and use casesManage various projects timelines, agenda, deliverables, analysis, findings etc.Partner with product, IT, client strategy teams and influence go to marketing or sales strategy of NBCU ad offeringsWork with senior research leaders in evaluating measurement solutions, tools and data sources to understand capabilities and potential benefits to full funnel media measurementCollaborate across NBCU cross function teams on initiatives to support advertisers

Qualifications

Must have unrestricted work authorization to work in the United StatesMinimum of Bachelor’s degree from an accredited college or university in Math, Statistics, Economics, Marketing Analytics, Communications, Media or other technical or quantitative field (Master’s degree preferred)5+ years full-time, post-graduation work experience in data analytics, media research, or data science with ad tech company, digital entertainment company, advertising agency, media research provider or data analytics firm3+ years of experience leading a team, providing guidelines to junior analysts, managing multiple projectsSolid communication skills to work with internal stakeholders, external partners and advertisersProficient in R, Python, Spark, and SQL. Demonstration of independently accomplished data science projects from end to end including data manipulation, visualization, statistical modelingDeep understanding of statistics concepts and machine learning algorithmsExperience of using data manage platforms, cloud databases (AWS, GCP, Snowflake, etc.)Experience of A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model)Experience of relational database and proficient to process big data using SQLUnderstanding of broadcast/cable, Connected TV/OTT and digital media landscapesKnowledge of cross-platform measurement across digital, linear, and streaming (including CTV/OTT, addressable TV, etc.) a plusExperience with Excel and dashboarding/data visualizationFlexible, able to deal with ambiguity and comfortable working in a fast paced, results oriented environment, and aligning the interests of multiple stakeholdersInvolved in broader solutioning and thought leadership both internally and externallySelf-starter who can perform independently and proactively while working in a collaborative team environment

Salary Range: $95,000 - $125,000 with 10% Bonus

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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