Digital Producer

The Digital Distribution Producer helps to develop and implement a plan to generate inbound traffic from external sources and communicate our brand identity. The producer is the primary advocate for growing and directing off-platform participation among the editorial group. This person must be highly motivated with an ability to focus and re-focus on a changing target. The candidate should understand nuances in tone for different audiences and brand identities -- sounding fun where able and respectful when required.

Develops and implements social media strategy across all productsManages social media accounts with understanding of each unique audienceExecutes on growing local newsletter strategy while tailoring tone to local needsUtilizes third-party tools to manage social posts across multiple accountsObserves SEO trends and provides feedback to reporters and producersSends app alerts and desktop notifications timed for maximum reachCommunicates regularly with other newsrooms to leverage unique offerings

Skill/Experience Requirements

2 years of experience as a social media producerClever headline/social post writer that gets readers to clickAbility to moderate tone voice to fit platform and brand needsStrong multi-tasking abilitiesOrganized, technical problem solver and quick decision makerKnowledge of audience behavior trends and technical ability to affect themAbility to monitor and analyze metrics to change strategy as neededKnowledge of AP styleUnderstanding of effective writing styles for internal and external audiences Some schedule flexibility (nights, weekends)Regularly meets measurements of success

Typical day

The distribution producer will work with the digital team to keep KELOLAND.com updated throughout their shift. This person will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our newsletter strategy.