Senior Manager - Marketing Strategy, Events

1120823_RR00085235 Job ID: 1120823_RR00085235

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go to nyulangone.org, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary

We have an exciting opportunity to join our team as a Senior Manager - Marketing Strategy Lead, Events (brand experience).

In this role, the successful candidate will contribute to the strategy and development of innovative marketing initiatives tailored to diverse patient segments and healthcare professionals. This role will collaborate with other Communications & Marketing (C&M) teams and cross-functional NYULH stakeholders, ensuring alignment with the health system's mission to drive brand reputation and appointment volume.

Reporting directly to the Director, Head of Enterprise Marketing Strategy, this position will play a critical role in NYULHs overall strategic marketing efforts, including creating innovative programs to support events marketing strategies, providing a deep understanding of the profiles of different audiences attending events, and supporting the advancement of NYULHs enterprise objectives. This role will represent NYULH at local and regional events and may require travel to event sites during working hours.

Job Responsibilities

Marketing Strategy Development

Contribute to the development of strategic, research-based, and data-driven marketing events to reach physicians and general audiencesConduct audience segmentation analyses to develop unique profiles that inform the design of effective marketing strategies for eventsSupport the day-to-day management of the master calendar across other Communications and Marketing (C&M) teams; partner with the Head of Enterprise Marketing Strategy to coordinate the sequencing and activation of events strategy, and identify synergies across campaignsRepresent the NYULH vision and brand by organizing, facilitating, and running in-person local and regional eventsParticipate in governance around campaign management and sequencing, ensuring internal departments adherence to established processesLeverage performance metrics and outcomes from marketing campaigns to inform existing and future strategiesStay up to date with marketing trends and healthcare best practices, adapting strategies to industry changesDrive strategic innovations that will fuel the growth of NYULH and support the realization of institutional goals

Collaboration and Influence

Collaborate with internal marketing and communications teams to strategize and execute effective marketing campaigns for events to increase reputation and business objectivesProactively coordinate with the Brand Ecosystem team to ensure all events and associated marketing campaigns adhere to brand-specific guidance, and strategies are aligned with the overall vision for NYULHSupport the Head of Enterprise Marketing Strategy (Director) in infusing data-driven insights into marketing strategy campaigns for events and assessing their effectiveness Coordinate with the Advertising Lead on the execution of marketing campaigns for events requiring promotion via paid channelsAlign events marketing plans with NYULH’s strategic priorities, emphasizing patient-centered care and digital innovationSupport strategic market assessments, including analyzing market environments, competitive intelligence, and forecasting industry/market trends

Minimum Qualifications

To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field

5+ years of experience in Marketing Strategy, specifically with developing and executing marketing strategies for events

Proven experience in healthcare marketing strategy and innovation

Proficiency in project management, communication tools, and data analysis

Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally

Ability to communicate complex topics effectively to external audiences

Strong analytical skills, with the ability to apply and communicate data-driven insights

Understanding of branding and its use in event activations

Creative instincts and willingness to test-and-learn

Proven ability to work effectively in a highly-matrixed environment

Excellent verbal and written communications skills

Preferred Qualifications

Experience in New York-specific Marketing, Management, Strategy, or related field

Bilingualism is an asset (Spanish/English)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.

If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $76,721.84 - $127,869.56 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here