Digital Marketing Specialist

Job Title : Marketing Analyst

Shift Timing : 8:00 Am to 5:00 PmLocation : Toledo Ohio 43659Pay rate : $33.00/hrs. on W2

PURPOSE OF THE JOB:Digital Marketing serves as a growth engine for the Insulation Division. The aspiration is to become the trusted partner in markets, fostering a sustainable future through an innovative portfolio and commercial leadership. The role of NATI/NABI as a major growth driver in Insulation presents an opportunity to lead and transform markets, delivering information to influencers, customers, and installers when, how, and where they want it. The Strategic Marketing division plays a pivotal role in spearheading this digital transformation.

Reports to: NATI Digital Marketing LeaderSpan of Control: Individual contributorJOB RESPONSIBILITIES:

Community Management - ~50%Content creation: Writing blog posts, articles, newsletters, and social media content in collaboration with strategic marketing teams, product teams, and external agencies. Maintaining Content Calendars and posting relevant content.Communications/marketing strategy: Contributing to social media plans aligned with strategic marketing and communications plans.Customer relations: Supporting customers and contractors, answering queries on social media, and providing professional service.

Analytics: Providing reports on metrics and utilizing analytic tools to improve engagement through testing and new initiatives.Marketing Support - ~50%Collaborating with channel managers to align initiatives with outbound marketing tools and programs.Building an intimate knowledge of the Insulation business to anticipate digital content needs.Responsible for tracking and managing multiple projects end-to-end.

JOB REQUIREMENTS:MINIMUM QUALIFICATIONS AND EXPERIENCE:BA in communications, advertising, public relations, business, or related field (MBA optional).3+ years' experience managing social media platforms or communities for brands.3+ years working in a corporate or agency environment, interacting with multiple levels of the organization.

KNOWLEDGE, SKILLS & ABILITIES:Active participation in a wide variety of social media activities.Understanding of popular social networks, reporting, and advertising.Ability to produce community management guidelines and documents.Proficiency in PowerPoint, content management, and listening tools.Exceptional communication skills and leadership capability.Attention to detail, ability to write engaging copy, and alignment with values.