Manager, Digital Marketing - SEO

About Ovative Group

Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. 

Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.   

About the Role

Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to optimization of search channels at Ovative Group can’t be found anywhere else. We measure and optimize search marketing campaigns at the enterprise level to a KPI we call enterprise marketing return (EMR), an ROI-focused approach that measures the holistic impact of our channels. EMR includes revenue from ecommerce/in-store channels, value of new customer acquisition, incrementality, and margins. Our clients are household names that span multiple industries, including retail, social networking platforms, healthcare, education, CPG, and hospitality.

The Ovative Group Manager, Digital Marketing - SEO position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical thinking and prioritization, phenomenal client management, inspiring team leadership, and a sophisticated understanding of search engine optimization. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing search to the true enterprise impact.

Responsibilities of a SEO Manager

Performance-driven SEO program management & execution:Possess deep, results-oriented SEO subject matter expertise with a proven track record of driving organic performance in enterprise settingsConsistently develop high-impact SEO strategies to grow our client’s organic search performanceLead day-to-day management of client Search Engine Optimization (SEO) programs across an enterprise client portfolio including:Technical auditing and optimizations on large sites (>100k pages)On-page optimization activities, such as keyword research, metadata development, internal linking, and moreOff-page optimization activities, such as link building, link reclamation, and outreachContent activities, such as content auditing, gap analysis, strategy execution, and moreWeekly and monthly reportingAbility to work closely with client-side implementation teams (development, product/UX, content, etc) to define requirements and brainstorm solutions to a variety of SEO recommendationsProficiency in collaborating with paid media teams to create and refine holistic search strategies, ensuring a synergistic approach that maximizes both organic and paid search results.Be effective in driving change – navigate ambiguity and large organizations with ease to maximize the impact of our workComfortable and skilled at detailed SEO performance reporting, insights development, and forecastingRegular analysis and effective communication of program performance at granular levels to audiences ranging from day-to-day stakeholders up to C-suiteClient relationship management:Own, manage, and grow the overall relationship of some of Ovative Group’s largest clientsLead day-to-day management of client organic search programs including:Clearly defining program objectives, tactics, and KPIsDeveloping and delivering client communicationEffectively manage client relationship and establish trust and credibilityEffectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impactDeliver Ovative’s unique client experience by making their Ovative interactions the best part of their dayTeam leadership and employee development:Lead, manage, and grow an exceptional team of high-performing direct reportsProvide meaningful, impactful feedback proactively to direct and indirect reportsReview deliverables, align on strategies, be a thought partner, and remove roadblocksConduct regular development check-ins to ensure goals are on-track, including quarterly 360-degree feedback sessionsManage, train, and support recruitment efforts of new Ovative team membersFoster a culture of open communication and 360-degree feedbackInspire your team and direct reports to reach their quarterly, annual, and long-term goals

Requirements of a SEO Manager

5+ years of experience directly responsible for enterprise-level Organic Marketing (SEO) programsProven track record of success driving strong positive results through SEO marketing programsProven mastery of the following:Performance-based, direct-response SEO strategiesAll analytics tools (Adobe analytics, Google Analytics / Google Search Console, server log analysis, etc)Visibility monitoring tools (STAT, Conductor/Brightedge, seoClarity etc), Auditing tools (DeepCrawl, Screaming Frog, Botify, etc), Keyword research tools (Adwords, Ahrefs, SEMRush, etc, and other analysis toolsDeep understanding of critical crawling/indexing/rendering factorsUnderstanding of schema.org structured markup, page speed optimizations, and other scalable technical tacticsLocal search optimization platforms (Yext, Rio, etc)Writing/reading code (HTML, JS, etc) a strong plusPrevious experience in enterprise SEO programs, performance marketing, retail, eCommerce, etc. preferredExperience managing direct reports

Pay Transparency

At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below.

For our Manager positions, our compensation ranges from $79,000 to $132,000, which is inclusive of a 20% bonus.

Benefits Of Working At Ovative Group

We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work.

Culture

Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential.

Compensation and Insurance

We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix.

We’re rewarded fairly and when the company performs well, we all benefit.

Tangible amenities we enjoy

Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teamsFlexible paid vacation policy 401k match program Top-notch health insurance options Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day

Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!