Marketing Director

About the companyHeadquartered in Dallas, Texas, Pearl Street is a partnership-oriented dental practice management company that works with top performing dentists to help them achieve their goals, unlock growth, and enhance operations, all while sustaining the partner dentist’s autonomy. With 42 partner practices and over 450 employees, Pearl Street is a leader in Texas and Oklahoma focused on preserving the spirit of private practice dentistry, while equipping partner dentists with the technology, resources, and infrastructure that come from being part of a larger organization. Pearl Street’s co-ownership model and dentist-centric culture provide dentists with a true business partner and extensive support system to help their practices thrive over the long-term.

Director of Marketing Job DescriptionThe dental company you’ve always wanted to work for is now hiring! We are seeing a Director of Marketing to further help accelerate growth at our 40+ dental practices. This position will head all aspects of marketing including Patient Acquisition, Patient Engagement, and Patient Retention. The ideal candidate will have a background in vision, dental or medical marketing. The Director of Marketing will report to the Chief Operating Officer and will be responsible for driving all KPIs related to acquisition and retention. This person will work closely with marketing partners and internal partner groups like Field and Technology to drive revenue growth. This is a home office position based in the Dallas-Fort Worth area.

ResponsibilitiesSet marketing strategy and build and execute an annual marketing plan for Marketing Initiatives.Create a compelling, personalized, and seamless patient experience by optimizing content, presentation, navigation, and front-end design of the website; as well as continuous patient engagement.Actively manage and optimize all agency and vendor relationships using KPIs to drive performance, including media, creative, communications.Redefine best practices for performance marketing channels – social, display, SEO/SEM, email, mobile and emerging acquisition vehicles – to effectively drive patient acquisition.Manage & Maximize Digital Tools: Operates Digital Marketing solutions & tools to enable highest impact on objectives with as little effort from practices as possible (e.g., New Patient CRM, Patient Communications Platform)Coordinate with Operations & Regional/Practice Managers: Design marketing activities in close coordination with the COO and Regional Managers; be able to communicate with Providers & receive feedback Manage & Lead the Marketing Team: Successfully manage & coach direct reports to highest value activities for the business. Qualifications7+ years of experience building and leading performance-driven teams; with at least 2 years in dental, vision or medical services. Experience in the Dental sector preferred. Track record of success driving strategy across, and being accountable for, the patient experience lifecycle – acquisition, conversion, and retention.Demonstrated success driving patient acquisition through digital marketing including expertise in SEO, SEM, social media marketing, email marketing, and online advertising. Expertise in localized marketing efforts to drive traffic and repeat visits. Proficiency in marketing analytics tools, CRM systems. Dental systems’ experience preferred.Passion for healthcare and commitment to delivering exceptional patient experiences.